A strategy of any kind involves four things:
- Define Your Mission
- Create A Plan
- Create Steps To Implement The Plan
- Once Executed, Determine If It Worked
Many people get ‘stuck’ when creating a marketing strategy because they often confuse tactics with strategy. Unlike a strategy, a tactic is a step within a plan. A strategy, however, is the plan.
Define Your Mission-Establish Your Goals
Set specific, clearly defined goals. Not, “I want to sell more merchandise this year”. Making goals that are obscure or unrealistic is the equivalent to not making any goals at all, and will be impossible to track or to achieve.
Instead, set specific goals that are reasonable. A good example is I want to increase gift certificate sales by 5% over last fourth quarter. A specific goal like this allows you to track progress and determine what is working and what isn’t.
Join us next week for how to create “The Plan”.