Map Out The Basics
Last week determined our goal. We wanted to increase online gift certificate sales by 5% compared to last 4th quarter. Now it’s time to map the strategy, meaning how are we going to do it?

We need to get the word out that we have gift certificates available, we need to ask ourselves; How?

1. Set your timeframe: October 1 through December 31
2. Add an image to the website home page carousel
3. Set/up the ability to buy gift certificates online
4. Create an incentive (get 5% off your next purchase when  you buy a $100 Gift Certificate)
5. Create an event/sale to draw new customers into the store
6. Get involved in a toy drive for a local charity
7. Budget and create social media ads
8. Budget and create a direct mail marketing campaign
9. Create special Thank You messages
10. Determine how to track our progress

Before you know it, you’ll have your 4th quarter marketing strategy completed and ready to implement!