Tag Archives: marketing strategy

Creating Your Marketing Strategy Plan

Map Out The Basics
Last week determined our goal. We wanted to increase online gift certificate sales by 5% compared to last 4th quarter. Now it’s time to map the strategy, meaning how are we going to do it?

We need to get the word out that we have gift certificates available, we need to ask ourselves; How?

  1. Set your timeframe: October 1 through December 31
  2. Add an image to the website home page carousel
  3. Set/up the ability to buy gift certificates online
  4. Create an incentive (get 5% off your next purchase when  you buy a $100 Gift Certificate)
  5. Create an event/sale to draw new customers into the store
  6. Get involved in a toy drive for a local charity
  7. Budget and create social media ads
  8. Budget and create a direct mail marketing campaign
  9. Create special Thank You messages
  10. Determine how to track our progress

Before you know it, you’ll have your 4th quarter marketing strategy completed and ready to implement!

Create Your Marketing Strategy in 4 Easy Steps

A strategy of any kind involves four things:

  1. Define Your Mission
  2. Create A Plan
  3. Create Steps To Implement The Plan
  4. Once Executed, Determine If It Worked

Many people get ‘stuck’ when creating a marketing strategy because they often confuse tactics with strategy. Unlike a strategy, a tactic is a step within a plan. A strategy, however, is the plan.

Define Your Mission-Establish Your Goals
Set specific, clearly defined goals.  Not, “I want to sell more merchandise this year”.  Making goals that are obscure or unrealistic is the equivalent to not making any goals at all, and will be impossible to track or to achieve.

Instead, set specific goals that are reasonable. A good example is I want to increase gift certificate sales by 5% over last fourth quarter. A specific goal like this allows you to track progress and determine what is working and what isn’t.

Join us next week for how to create “The Plan”.

 

The Bureau – A Letter from our CEO

BANNER

President & CEO, Ron Royall

President & CEO, Ron Royall

Houston, TX- We are already over half-way through the first quarter of 2015 and the year seems to be moving at lightning speed.

As our executive team planned for the coming year, we determined that our business must become even more nimble and adapt to the changing economic climate, quickly. In fact, I believe that the only consistency in our economy today, is change.

Texas has a new governor for the first time in 14 years, and the price of oil is dropping at accelerated rates. Houston led the country with 125,300 new jobs created in December, while the Federal Reserve announced in January that the state will lose approximately 125,000 jobs due to lower oil prices by mid-2015.

Social media marketing was a primary marketing strategy for several clients last year, and netted amazing results.

As the economy is ever changing, we see that our client’s needs are consistently changing too. As a result, our service offerings and skill sets are evolving to ensure we continue to serve our customers well.

Last year we expanded deeper into social media marketing, websites, wide format printing, and created several marketing strategies for a wide variety of companies.

Our primary focus for this year is to continue to develop new ways to help our clients market smarter. We’ll execute with greater agility and speed, and keep you informed of the latest industry happenings.

And so, in this edition of The Bureau, we review details of the recent USPS postal increase request, offer information on upcoming Marketing for Small Business classes, and share results of some of our marketing campaigns from 2014.

As always, we sincerely thank you for your business and partnership and look forward to serving your needs in the coming year.

Sincerely,

Signature - Ron