Facebook IQ is a culmination of a year’s worth of research and insights. The team explored thousands of topics from January 2018 to June 2019 on Facebook. Where patterns emerged, they looked to third-party research and media sources to inform and validate their findings.
New in 2020, they reported trends beyond the US to 13 new countries in four regions:
Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, the
Philippines, Sweden, Thailand and the UK.
For each topic of conversation, they relied on aggregated, anonymized, country-specific data from January 2018 to June 2019 for people ages 18 and older who use Facebook. All topics chosen to be featured grew from June 2018 through June 2019. The topics are presented in the original language as they appeared in their data set.
The analysis covers trends across six categories: Art and Design, Beauty and
Fashion, Entertainment, Food and Drink, Mind and Body and Travel /Leisure.
Facebook IQ 2020 Annual Topics Report delivers insights to understand consumer
behavior, drive more effective marketing and transform the way your business
reaches people. Learning from the billions of people on their platforms and
the millions of businesses that advertise with Facebook, the report provides insights into
behaviors across generations, markets, devices and time. Click here to read the report.