Partner Categories, within the Facebook advertising world, are the new walking dead and will be eliminated from the platform on August 15, 2018.
Partner Categories are some of the demographics available when creating targeted audiences for FB Ads. These demographics are derived from third-party data. The third-party partners are the “big guns” which include Acxiom, Epsilon, Experian, Oracle Data Cloud, and Quantium; the data giants of today. They help provide game-changing personal information within the paid ads stage such as household income, parents with children [pick the age], or what kind of car your audience drives.
Depending on the targeting options you select, soon you won’t see leading indicators such as audience size and potential reach.
We’ll keep you posted on how this change affects your paid advertising on Instagram and Facebook as it unfolds.