Seven-in-ten Facebook users say they visit site daily. Despite the ever-changing relationship with its consumers, Facebook users remain loyal and active to the platform. 70% of Facebook users say they visit the site daily, including 49% who say they visit several times a day. (These figures are statistically unchanged from those reported in the Center’s 2019 survey about social media use.)
Smaller shares – though still a majority – of Snapchat or Instagram users report visiting these respective platforms daily (59% for both). And being active on these sites is especially common for younger users. For instance, 71% of Snapchat users ages 18 to 29 say they use the app daily, including six-in-ten who say they do this multiple times a day. The pattern is similar for Instagram: 73% of 18- to 29-year-old Instagram users say they visit the site every day, with roughly half (53%) reporting they do so several times per day.
YouTube is used daily by 54% if its users, with 36% saying they visit the site several times a day. By comparison, Twitter is used less frequently, with fewer than half of its users (46%) saying they visit the site daily.
Below is a chart showing income demographics by platform to help plan your 4th quarter marketing campagins.