Tag Archives: BEB

2020 Award for Excellence Winner

We are proud and honored to receive (for the 5th year in a row), the Houston Better Business Bureau’s 2020 Award of Excellence.

The mission of the BBB is to promote trusted marketplace and celebrate best practices. The BBB Awards for Excellence recognizes businesses, organizations, and employees that are positive examples to all in areas that mirror the core values of the BBB and demonstrate the highest standards of business ethics and practices. These organizations are recognized for fostering trust with their customers, employees, suppliers, and community.

Angel Wiener in Global Influence Magazine

We are so excited to see our very own Angel Wiener included in the pages of Global Influence Magazine this quarter! Check out the article below:

By Elvira Orozco
I am always looking for thought leaders in my industry to learn from, and I recently had the opportunity to sit down with Angel Wiener-Vierna, the Executive Account Manager of the Houston based, multi-channel marketing firm, Business Extension Bureau. A sixth generation Texan, Angel is a University of Houston alumnae with over 20 years of experience that spans the range of offset, digital and wide-format printing, direct mail production, and online services (social media, e-mail blasts, websites, and video marketing), as well as client analysis for better target marketing. She is a self-identified “postal geek” and loves all things football. Her downtime finds her binging Netflix with her adorable Yorkies, or running, hiking and biking in the Texas sunshine. She is dedicated to delivering exceptional customer service without fail, and is passionate about live music, beer, and barbecue.

Read the article in its entirety by clicking here.

Open Texas Phase 1-CHECKLIST FOR CHURCHES/PLACES OF WORSHIP

Below is the checklist for opening Phase 1:
The Office of the Attorney General and the Office of the Governor have been providing joint guidance regarding the effect of executive orders on religious services conducted in churches, congregations, and places of worship. Below is an excerpt from the joint guidance for executive order GA-18, issued on April 27, 2020. The same minimum standard health protocols would apply to funeral services, burials, and memorials.

In accordance with Governor Abbott’s executive order GA-18, the following are the minimum recommended health protocols for all churches, congregations, and places of worship in Texas. Churches, congregations, and places of worship may adopt additional protocols consistent with their specific needs and circumstances to help protect the health and safety of all Texans. The same minimum standard health protocols would apply to funeral services, burials, and memorials.

Everyone should rigorously follow the practices specified in these protocols, all of which facilitate a safe and measured reopening of Texas. The virus that causes COVID-19 is still circulating in our communities. We should continue to observe practices that protect everyone, including those who are most vulnerable.

Please note, public health guidance cannot anticipate every unique situation. Churches, congregations, and places of worship should stay informed and take actions based on common sense and wise judgment that will protect health and support economic revitalization. Churches, congregations, and places of worship should also be mindful of federal and state employment laws and workplace safety standards.

Health protocols for serving your attendees:

  • Strongly encourage the at-risk population to watch or participate in the service remotely.
  • Designate an area inside the facility reserved for the at-risk population*, or offer a service for at-risk population attendees only.
  • Ensure proper spacing between attendees:
  • Keep at least two empty seats (or six feet separation) between parties in any row, except as
    follows:

    • Two or more members of the same household can sit adjacent to one another, with two
      seats (or six feet separation) empty on either side.
    • Two individuals who are not members of the same household but who are attending together can sit adjacent to one another, with two seats (or six feet separation) empty on either side.
  • Alternate rows between attendees (every other row left empty).

Health protocols for your employees and volunteers:

  • Train all employees and volunteers on appropriate cleaning and disinfection, hand hygiene, and respiratory etiquette.
  • Screen employees and volunteers before coming into the church, congregation, or place of worship:
    • Send home any employee or volunteer who has any of the following new or worsening signs or symptoms of possible COVID-19:
      • Cough
      • Shortness of breath or difficulty breathing
      • Chills
        • Repeated shaking with chills
        • Muscle pain
        • Headache
        • Sore throat
        • Loss of taste or smell
        • Diarrhea
        • Feeling feverish or a measured temperature greater than or equal to 100.0 degrees Fahrenheit
        • Known close contact with a person who is lab confirmed to have COVID-19
        • Do not allow employees or volunteers with the new or worsening signs or symptoms listed above to return to work until:
          • In the case of an employee or volunteer who was diagnosed with COVID-19, the individual may return to work when all three of the following criteria are met:
              • at least 3 days (72 hours) have passed since recovery (resolution of fever without the use of fever-reducing medications); and the individual has improvement in respiratory symptoms (e.g., cough,
                shortness of breath); and at least 7 days have passed since symptoms first appeared;
              • or in the case of an employee or volunteer who has symptoms that could be COVID-19 and does not get evaluated by a medical professional or tested for COVID-19, the individual is assumed to have COVID-19, and the individual may not return to work until the individual has completed the same three-step criteria listed above;
              •  If the employee or volunteer has symptoms that could be COVID-19 and wants to return to work before completing the above self-isolation period, the individual must obtain a medical professional’s note clearing the individual for return based on an alternative diagnosis.
              • Do not allow an employee or volunteer with known close contact to a person who is labconfirmed to have COVID-19 to return to work until the end of the 14 day self-quarantine period from the last date of exposure (with an exception granted for healthcare workers and critical infrastructure workers).
              • Have employees or volunteers wash or sanitize their hands upon entering.
              • Have employees or volunteers maintain at least 6 feet separation from other individuals. If such distancing is not feasible, then other measures including face covering, hand hygiene, cough etiquette,
                cleanliness, and sanitation should be rigorously practiced.
              • Consistent with the actions taken by many churches, congregations, and places of worship across the state, consider having employees, volunteers, and attendees wear cloth face coverings (over the nose
                and mouth). If available, they should consider wearing non-medical grade face masks.

Health protocols for your facilities:

  • Regularly and frequently clean and disinfect any regularly touched surfaces, such as doorknobs, tables, chairs, and restrooms.
  • Disinfect seats between services.
  • Disinfect any items that come into contact with attendees.
  • Make hand sanitizer, disinfecting wipes, soap and water, or similar disinfectant readily available.
  • Place readily visible signage to remind everyone of best hygiene practices.
  • If a church or place of worship provides meals for employees, volunteers, or attendees, they are recommended to have the meals individually packed for each employee, volunteer, or attendee.
  • Maintain rigorous sanitation practices like disinfection, handwashing, and cleanliness when preparing or serving anything edible

Download your copy by clicking the linke below:

OpenTexas-Checklist-Churches-Places-of-Worship 2020-04-27

*At-risk population are those who are 65 or older, especially those with chronic lung disease; moderate to severe asthma; chronic heart disease; severe obesity; diabetes; chronic kidney disease undergoing dialysis; liver disease; or weakened immune system

TX Starts to Re-Open

The Texas stay at home order will officially expire on Friday, May 1st.

As phase 1 of Abbott’s “Open Texas” plan begins, he said that restaurants, malls, retail stores and movie theaters can reopen on Friday. However, they are limited to 25% capacity.  Churches can open their doors as well and have very specific restrictions regarding distance and seating protocols. (Click here for details) Phase 2 (scheduled for May 18th), will allow capacity to increase to 50% if areas don’t see an uptick in COVID-19 activity for a period of 14-days.

Gov. Abbott said that not all businesses can open at once.  Bars, salons, gyms and barbershops are still ordered to remain closed for the time being. He indicated that he hoped they would be able to resume operations sometime in mid May.

Museums and libraries are allowed to open on Friday as well, and are also held to the 25% capacity limit. However, interactive stations and interactive exhibits must remain closed for now.

Outdoor sports can open up again, including golf and tennis. However, it is limited to no more than four participants and they must be able to maintain social distancing.

The governor is also allowing all licensed physicians to return to work, as long as hospital bed availability for COVID-19 patients is at 50%.

Summer Camps remain “up in the air” for now.

The new executive order does not require businesses to open. It allows them to open if they feel it is safe. He also noted that his order strongly suggests that everyone wear a face mask. However, it is not a requirement. He went on to clarify that his executive order supersedes the Harris county mandate that went into place today which requires that everyone wear a face mask in public or risk being subject to a $1,000 fine for not compliance.

The state has published a guide, Open Texas, which outlines how businesses can open safely with standards for how to handle employees and customers.

Governor Abbott finished his conference by outlining the four (4) factors that must be followed as we open Texas for business:

  1. Stay a safe distance from each other
  2. Use medical data to monitor success
  3. Focus on protecting the vulnerable
  4. Remembering, small business drives the state

SBA Disaster Assistance in Response to the Coronavirus

The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.

For details, directions, and applications click here.

Preparing Your Business for What Lies Ahead

These are uncertain times. Our daily life has suddenly changed and in a dramatic fashion. One certainty lies before us. Rough times are ahead. Remember, smooth seas don’t make skilled sailors. Economic downturns are part of the natural cycle of business and if you take time to prepare, your business will not only survive – it can flourish.

Sailing through an economic storm is an endurance test. You will need to manage your business through big waves and battle crew fatigue. People often get nervous and become distracted when business slows down. Distractions can cause errors or reduce quality output. You can combat this by being open with with your employees. Let them know what you anticipate without painting a bleak picture, Operations should never be slow in the traditional sense. Make housekeeping a priority during downtime. Every business can use a good spring cleaning and busy employees with a purpose are usually happier.

Look for opportunities amid the crisis. This is the perfect time to solidify relationships with existing clients. Be sure that the lines of communication are open between you and your valued clients. Listen for their pain points and think out of the box. You may find a means to service their needs in ways that had not been considered before.

For over 70-years our business has focused on serving our customers with deliberate and precise execution combined with flexibility to support our clients  in multiple ways. Simply translated, agility and nimbleness are essential. The downturn environment is constantly changing, which means your clients needs are in a state of flux. Make sure your business can manage the ebb and flow of needs to solidify partnerships with your clients and vendors.

Published by North Sails, an international sail maker, I recently read a blog that outlined how to safely sail through a storm while at sea. The author wrote a conclusion that mirrors exactly what a business should do during an economic storm.

“Although everyone will remember it differently years later, a long, wet, cold sail through a storm can be miserable. As skipper, you need to make the best of it: watch over your crew, offer relief or help to those who need it, and speak a few words of encouragement to all. “This is miserable, but it will end.”

Take the time to marvel at the forces of nature, and at your ability to carry on in the midst of the storm. Few people get to experience the full fury of a storm. It may not be pleasant, but it is memorable.”

 

2020 Census – How it Works

You will receive an invitation in the mail on or between March 12 – 20, 2020. Every household will have the option of responding online, by mail, or by phone.

Depending on how likely your area is to respond online, you’ll receive either an invitation encouraging you to respond online or an invitation with a paper questionnaire.

Letter Invitation

  • Most areas of the country are likely to respond online, so most households will receive a letter asking you to go online to complete the census questionnaire (or to respond by phone).
  • The US Census will work with the USPS to stagger the delivery of the invitations over several days so they can spread out the number of users responding online or over the phone.

Letter Invitation and Paper Questionnaire

  • Areas that are less likely to respond online will receive a paper questionnaire along with their invitation. The invitation will also include information about how to respond online or by phone.

THE TIMELINE

 

 

 

 

 

 

 

Every household that hasn’t responded by the request dates will receive reminders and will eventually receive a paper questionnaire. It doesn’t matter which initial invitation you get or how you get it – the Census will follow up in person with all households that don’t respond.

For more information click here.

Direct Mail Case Study

The power of direct mail is amazing. Let that sink in for a minute.

We hear about the might of marketing on digital channels through social media, search words, and email; and all of those channels are excellent resources for making sales. Combine those resources with the super power of direct mail and you will see simply amazing results.

We were asked to help one of our client’s research the ROI on a marketing campaign conducted last spring. At the start of the campaign, we were invited to help research and identify criteria of their ‘perfect’ client.  This customer is a membership-based organization, and once we were clear on the demographics; we went to work on obtaining a multitude of databases (including their own house list).

The mailing list is hands down, THE MOST IMPORTANT COMPONENT of a direct mail campaign.

The client put together some beautiful graphics and powerful messaging combined with a CALL TO ACTION and we were ready to launch.

We used 14 different lists including the client’s lapsed member list, shared lists and seven purchased lists from a wide variety of sources.

The mailing was sent to 330,000 people and produced over 5,200 memberships (1.6%). They collected over $780,000 in membership revenue and 29% of that came from new members which represents projected additional earnings of  $650,000 over three-years.

The entire job including postage cost approximately $98,000 to produce and netted over $780,000 in revenue. That represents a 698% return on the investment.

The power of direct mail is amazing.

 

YouTube – 10 Things You May Not Have Known

Using a combination of public opinion surveys and large-scale data analysis, Pew Research Center studied YouTube in recent years to better understand the content that gets posted to the site and how the U.S. public engages with it.

  1. Around three-quarters of U.S. adults (73%) say they use YouTube.
    • And among 18- to 24-year olds, 90% say they use it.
    • The only other social media platform that approaches YouTube in terms of its reach among Americans is Facebook, which was used by 69% of U.S. adults.
  2. YouTube channels generate a massive amount of content every week.
    • As of January 2019, nearly 44,000 YouTube channels had at least 250,000 subscribers.
    • They uploaded 48,486 hours of content and received over 14.2 billion individual views in the first week of 2019 alone.
    • The average video was 12 minutes long and received nearly 60,000 views in the seven days after it was posted.
  3. The Most popular YouTube channels don’t produce content in English.
    • During the first week of 2019, 56% of popular YouTube channels uploaded at least one video. Of those that did, just 33% uploaded a video in English.
    • Across all of the videos these channels uploaded during the week, just 17% were completely in English.
    • Large majority of videos from popular YouTube channels came from a small share of producers
  4. A small number of channels produce the majority of content, and a small number of videos generate the majority of views.
    • Among channels with at least 250,000 subscribers, the most active 10% were responsible for uploading 70% of all of the videos produced by these popular channels during the first week of 2019.
    • Across all of these videos, the most popular 10% drew 79% of all of the views during the week.
  5. Videos about video games are especially popular – and lengthy.
    • About 18% of English-language videos posted by popular YouTube channels in the first week of 2019 focused on gaming.
    • The median number of views for videos about video games was 34,347, compared with 11,174 for videos focused on other topics.
    • These videos were 13 minutes long at the median, compared with 5.2 minutes for other videos.
  6. Children’s content and videos featuring children are also very popular.
    • While just 4% of all English-language videos posted by popular channels in the first week of 2019 were clearly aimed at children under the age of 13, these videos received more views than other videos. And videos that featured children who appeared to be under the age of 13 – regardless of target audience – drew even more engagement, averaging more than three times as many views as other types of videos.Videos featuring children under the age of 13 were associated with more views and more channel subscribers, regardless of target audience.
  7. Roughly eight-in-ten parents with children age 11 or younger (81%) say they at least occasionally let their child watch videos on YouTube, including 34% who say they do so regularly.
    • Among parents who let their young child watch videos on YouTube, 61% said they have encountered content they felt was unsuitable for children. The survey did not ask parents whether they allowed their child to watch the standard YouTube or YouTube Kids, which is a special product with greater levels of parental control and monitoring.
  8. Most YouTube users in the U.S. say they at least occasionally encounter false or troubling content on the platform.
    • Roughly two-thirds of U.S. adult YouTube users (64%) say they at least sometimes encounter videos that seem obviously false or untrue while using the site.
    • A similar share (60%) reported at least sometimes seeing videos that show people engaging in dangerous or troubling behavior.
  9. Many Americans use YouTube to stay informed and learn new skills.
    • Half of U.S. adults who use YouTube say the site is very important when it comes to figuring out how to do things they haven’t done before.
    • It’s also common for Americans to get news on YouTube. In a 2019 survey, 28% of adults said they get news there, behind only Facebook (52%).
  10.  YouTube recommendations push users toward progressively longer videos.
    • Around eight-in-ten adult YouTube users in the U.S. (81%) said in the 2018 survey that they at least occasionally watch the videos suggested by the platform’s recommendation algorithm.
    • In a study of the algorithm itself, we found that YouTube recommends progressively longer videos – at least when it lacks information about the viewer needed for more personalized recommendations.
    • After a chain of just four video recommendations, the algorithm was likely to suggest a video more than five minutes longer than the one it originally started on.