Tag Archives: @BEB_TX


There’s  a lot of excitement around here today as we were notified that we have a 2013 Gold-Hermes Award for our twitter social media campaign in the Emerging Market Category!

There were over 5,600 entries from through-out the US and several other countries in this year’s competition and judging is based on quality, creativity and resourcefulness.  It’s an added bonus to win gold in the emerging market category and we are very proud to be honored by this prestigious organization.  Our bi-monthly newsletter, The Bureau, received an Honorable Mention Certificate, too!

The Hermes Awards is an international competition for creative concept, writing and design of a traditional and emerging media and is conducted by the Association of Marketing and Communication Professionals.

You can see an outline of our entry on our YouTube Channel BEB TX or click here to review!


BEB Brings Home Graphic Excellence Awards!

We are pleased and proud to bring home two Graphic Excellence awards this year! Last night the Printing Industries of the Gulf Coast hosted their annual gala to honor the best of the best in Houston and surrounding areas printing world.  Printers and marketers gathered at the Hilton-Greenway to celebrate this year’s winners!

BEB picked up two awards!  The first; an Award of Merit for our digital and interactive 2012 Holiday card and the second is a Graphic Excellence Award for our bi-monthly newsletter, The Bureau!  It was a packed house at the event last night and a good time was had by all!

joy and angelAngel Wiener and Joy Zerbach attended the awards gala.




Over 200 people attended this prestigious annual event hosted by the PICG
2013-04-17 GEA Full Hous

44 Years Ago…

2013-04 The Whole Crew at Rick's Retirement Party in PaintFrom left to right:  Jim Tardy, Ron Royall, Kitty Tardy, Ro Royall, Ann Royall, Bob Royall, Cathy Vidock and Rick Vidock.

Last night we celebrated the beginning of a new chapter in Rick and Cathy Vidock’s lives!  Rick Vidock ran our operation and worked at BEB for 44-years along with his wife Cathy Vidock, a 42-year BEB veteran!  They retired last year and have been busy fishing down in the Gulf and traveling about.  It took us a while to be able to gather the crew together and say CONGRATULATIONS!

2013-04 Rick & Cathy Vidock at Rick's retirement partyIt was here at BEB that Rick swept Cathy off her feet and asked her to be his wife!


2013-03 HBJ Largest Printing CompaniesThe Houston Business Journal published the 2013 Largest Printing Companies List on Friday, ranking BEB-Business Extension Bureau in the top 20!  The prestigious list ranks Houston’s printers based on number of employees, types of presses and diversity of service offerings.  BEB ranked #16 based on size, #14 based on presses and #1 based on years of operations!

Opposites Attract

BUREAU 1 - TWITTER PICTURE 3 OF 5We are often asked, “Do newsletters really work?”.   We’re also often asked, “What relevance does social media have on your business”.  The two venues seem to appeal to opposite audiences, however, we’ve found they are a match made in heaven.  Below are some surprising results.

Since the creation of our bi-monthly newsletter last September, it has generated 10.5% of our new business revenue in 2012. 14% was from reactivated accounts, clients that have done business with us in the past, but not for more than one calendar year.  Afer each mailing, our website landing activity increased on average by 16.3%.


  • 51% of our active client base has a presence on Twitter.
  • 100% of new clients acquired since creating our own presence on Twitter in September, are active on Twitter.

We conducted an in-depth analysis of one of our 8 Twitter accounts (@BEB_BOB) and rendered the following results.
1.  Today there are 432 following @BEB_BOB.
2.  16% of the followers are relevant to our business today and are made up of the following categories:

  • 38.8% Industry Education Accounts
  • 20.9% Prospective Clients we are actively pursuing
  • 10.4% Active Clients, representing 12% of our annual revenue
  • 9% Employees
  • 9% Vendors
  • 6% Competitors
  • 6% Industry Associations
    Real and relevant results from perceived opposite platforms.  Direct mail and social media are an excellent and revenue generating combination.