We are so excited to announce that our @BEBTX Twitter account reached 1,000 organic followers this week! Click on the photo below to see a 30 second THANK YOU!! And THANK YOU for following us!
BEBTX Reaches 1,000 Followers
Leave a reply
Tag Archives: @BEB_TX
Ron Royall Wins Lifetime Achievement Award
The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.
Ron just figured out that he was this year’s recipient of the prestigious AMSP-SW Helsley Family Award.
The presentation was made at the association’s 2014 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.
BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas. Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.
Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata. BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.
Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown. Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format. A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.
HERMES CREATIVE AWARD WIN!
There’s a lot of excitement around here today as we were notified that we have a 2013 Gold-Hermes Award for our twitter social media campaign in the Emerging Market Category!
There were over 5,600 entries from through-out the US and several other countries in this year’s competition and judging is based on quality, creativity and resourcefulness. It’s an added bonus to win gold in the emerging market category and we are very proud to be honored by this prestigious organization. Our bi-monthly newsletter, The Bureau, received an Honorable Mention Certificate, too!
The Hermes Awards is an international competition for creative concept, writing and design of a traditional and emerging media and is conducted by the Association of Marketing and Communication Professionals.
You can see an outline of our entry on our YouTube Channel BEB TX or click here to review!
BEB Brings Home Graphic Excellence Awards!
We are pleased and proud to bring home two Graphic Excellence awards this year! Last night the Printing Industries of the Gulf Coast hosted their annual gala to honor the best of the best in Houston and surrounding areas printing world. Printers and marketers gathered at the Hilton-Greenway to celebrate this year’s winners!
BEB picked up two awards! The first; an Award of Merit for our digital and interactive 2012 Holiday card and the second is a Graphic Excellence Award for our bi-monthly newsletter, The Bureau! It was a packed house at the event last night and a good time was had by all!
Angel Wiener and Joy Zerbach attended the awards gala.
Over 200 people attended this prestigious annual event hosted by the PICG
44 Years Ago…
From left to right: Jim Tardy, Ron Royall, Kitty Tardy, Ro Royall, Ann Royall, Bob Royall, Cathy Vidock and Rick Vidock.
Last night we celebrated the beginning of a new chapter in Rick and Cathy Vidock’s lives! Rick Vidock ran our operation and worked at BEB for 44-years along with his wife Cathy Vidock, a 42-year BEB veteran! They retired last year and have been busy fishing down in the Gulf and traveling about. It took us a while to be able to gather the crew together and say CONGRATULATIONS!
It was here at BEB that Rick swept Cathy off her feet and asked her to be his wife!
Opposites Attract
We are often asked, “Do newsletters really work?”. We’re also often asked, “What relevance does social media have on your business”. The two venues seem to appeal to opposite audiences, however, we’ve found they are a match made in heaven. Below are some surprising results.
NEWSLETTER RESULTS:
Since the creation of our bi-monthly newsletter last September, it has generated 10.5% of our new business revenue in 2012. 14% was from reactivated accounts, clients that have done business with us in the past, but not for more than one calendar year. Afer each mailing, our website landing activity increased on average by 16.3%.
TWITTER RESULTS:
- 51% of our active client base has a presence on Twitter.
- 100% of new clients acquired since creating our own presence on Twitter in September, are active on Twitter.
We conducted an in-depth analysis of one of our 8 Twitter accounts (@BEB_BOB) and rendered the following results.
1. Today there are 432 following @BEB_BOB.
2. 16% of the followers are relevant to our business today and are made up of the following categories:
- 38.8% Industry Education Accounts
- 20.9% Prospective Clients we are actively pursuing
- 10.4% Active Clients, representing 12% of our annual revenue
- 9% Employees
- 9% Vendors
- 6% Competitors
- 6% Industry Associations
Real and relevant results from perceived opposite platforms. Direct mail and social media are an excellent and revenue generating combination.
US PMG Says “Get Your Game On”
The 2013 National Postal Forum wrapped up last week in San Francisco, CA. The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes. US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users. Users that define the EXPERIENCE of direct mail. Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home. He said; “We own that experience.”
As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.
BEB Wins Graphic Excellence Awards
We are excited to announce that we have been awarded honors from the Printing Industries of the Gulf Coast. We won 2 Awards of Merit and a Graphic Excellence Award (GEA)!
The awards of merit go to BEB and BEBdata (our sister company) for our individual and interactive holiday cards! The cards were well received and each contained a QR Code directing recipients to a YouTube holiday video!
BEBdata generated a 4.3% hit rate and BEB generated a 5.8% hit rate to each video.
You can watch them at:
http://youtu.be/q9heeoiIpn0 or http://youtu.be/JKMADJKoPU4
In addition, we won a GEA for our newsletter, The Bureau! The Bureau is created bi-monthly and is a multi-channel marketing vehicle designed to share the latest happenings with postal reform, industry trends, and case studies. We also include a section called The Back Wall – Life Around BEB that displays photos of staff to lend a personal touch to our corporate image.
All three award-winning pieces were printed on a Konica Minolta digital press and are interactive using cross-channel marketing for interactive communication and tracking.
We are honored to receive these prestigious awards and we can’t wait for the big ceremony at the Plaza Ballroom in the Doubletree Greenway on April 17, Houston TX.
THANK YOU!
Houston Zoo Partners Summit
BEB-Business Extension Bureau is a very proud partner with our awesome Houston Zoo and we were honored to participate in the 2013 Houston Zoo Partner Summit. Our Ro Royall (Executive VP) was there along with Brian Varnadoe of the Houston Texans to hear and see all of the new and exciting things happening at our zoo!
Attendance and membership are up and there are so many exciting new things happening there! Earth Day, Zoobilee and Pollinator Palooza in June! Our thanks to the Houston Zoo!
Check out the video of Baby Tupelo on our YouTube Channel:
PIGC Women In Print Lunch
Some of the ladies of BEB will attend the upcoming Printing Industries of the Gulf Coast (also known as the PIGC) 2013 Women in Print Luncheon on March 5th at the Tasting Room.
We will join other women in the graphics, creative and marketing industry for a luncheon to meet, greet and get to know others in the Houston graphics community. Highlighted topics are emerging markets within the printing and mailing industry.