Love these numbers! Our Marketing for Local Business Seminar Series have been so popular. We have seen over 250 graduates and our curriculum continues to expand. If you haven’t joined us yet; please do! Check it out here.
Congratulations to our ‘Postal Partner’ and Industry colleague, Tom Glassman. Tom has been appointed to serve on the U.S. Postmaster General’s Mailers’ Technical Advisory Committee (MTAC), for a six-year term.
Tom will be representing Idealliance. David Steinhardt, Idealliance President said, “Tom’s insight and extensive experience in mailing, as well as his service with the association’s mailing Working Groups, give him a wealth of knowledge he can draw from to contribute to the important work of MTAC.”
“I am excited about the opportunity to serve as a representative to MTAC,” says Glassman. “To have the chance to be involved in the activities of the two core working groups in the mailing industry—Idealliance and MTAC—provides the power to really move the mailing industry forward.”
Glassman is Director of Data Services & Postal Affairs at Wilen Direct, serves on the Idealliance Postal Operations & Technologies Council, and is Chair of the association’s Education Working Group, which last year launched MailPro®, a mail and postal education certification program with more than 1,000 enrollees. He has also been actively involved with MTAC working and user groups for some years. A graduate of Babson College, he is a USPS certified Mailpiece Design Consultant (MDC) and Mail Design Professional (MDP) and has earned Idealliance Mail Professional certification.
Tom has worked closely with BEB for the past 5-years and we consider him a ‘member of the BEB family’. Congratulations, Tom.
Congratulations to our Kathy N. Hall as she is now Co-Chair of the Houston chapter of the Postal Customer Council. The Postal Co-Chair is Houston Postmaster, Chenise LaDoux.
The Postal Customer Council (PCC) was organized in 1953 to provide a forum for communication with and cooperation between commercial mailers and the USPS.
HPCC shares information and facilitates the exchange of ideas about new and existing Postal Service products, programs, services and procedures that affect all businesses that use the mail; and help industry members and their organizations grow and develop professionally through focused education programs.
A national program, PCCs are postal sponsored organizations, and membership consists of both Postal Service employees and representatives of the mailing industry.
Executive Board Officers are elected for a two-year term. The Houston Postal Customer Council was recently presented with a Platinum Premier PCC Recognition award during the 2017 National PCC day. Congratulations!
Be sure to distribute some of your holiday marketing budget toward targeted ads using social media.
One of our clients recently spent only $250, over a 17 day period on an a multi-channel ad posting to Facebook & Instagram. The ad was presented to 69,625 people (Reach), 138,736 times, (Impressions), and generated 835 website clicks. 774 of the clicks were unique. That’s a lot of traffic!
Let BEB help you with the set up, creation, and distribution of a highly targeted social media ad campaign. Costs are very affordable, and the demographics that are available are amazing. Geo, income, age, households with children, and a plethora of general interests such as music bands, politicians, foods, and hobbies, are only a few of the many selects available.
Our thoughts and prayers are with everyone affected by Hurricane Harvey. The devastation in Houston and surrounding areas was truly alarming. However, our fellow Houstonians shined with acts of incredible selflessness and kindness. I am proud of our city.
BEB was very fortunate as our compound remained dry, sustained no damage from the storm and remained open for business without interruption. Also, 100% of our staff emerged from the storm safe and sound.
The Houston USPS was closed for only a few days and is now 100% operational. Mail is flowing without delay and we’re in full swing with open enrollment, giving, and holiday season preparations.
Our social media and digital division was extremely busy during the storm. Many of our clients used those platforms to communicate with their customers regarding closings, temporary relocations, and notification of available services. We hope you, your loved ones and your businesses fared well and know that we are here to assist in any way we can.
In this issue of The Bureau, we review the latest happenings in Washington DC pertaining to the upcoming postal rate increase expected in January. We also outline the controversy surrounding the proposed methodology change to the way nonprofit rates are determined.
This summer, our Social Media seminar series completely sold out. With demand so high, we decided to schedule another series for the Fall, starting October 24th. These sessions will sell out again quickly, so if you are interested and haven’t already registered, do so fast.
Our Marketing for Small Business classes are divided into three programs. The Basics Series include Blogging, Social Media Platforms Overview, Organic Search Engine Optimization, Direct Marketing, and Email blasts. The Social Media Series covers Twitter, Facebook, and Instagram for Business, and a new session dedicated to content. The Digital Program offers LinkedIN, how to create an email blast and another session on event marketing within Constant Contact. The final class covers how to understand Google Analytics.
Though our prescheduled series are conducted at our facility, many of our clients have asked us to teach classes at their location. We can modify an individual presentation or an entire series to address your needs. One of our more popular traveling seminars is called Direct Mail Made Easy. Several clients invite us to teach this class once or twice a year. We have presented to sales and client service reps, graphic artists, and marketing coordinators. Some highlights from the class include, what to look for when designing materials to mail, understanding different classes of mail, and a review of postage rates. If you have an interest, call your representative and we will make it happen.
We hope that you enjoy this edition of The Bureau, and if you have questions or need more information about anything herein, please don’t hesitate to contact us. Thank your for your business and partnership.
Ron Royall, President
Business Extension Bureau
Participating customers (6 million strong so far), receive an email containing an image of the outside of their letter-sized mailpieces that will be arriving soon. Packages will be presented starting in 2018, and instead of the current grayscale images of today, full color images will start early next year as well.
Notifications can also be viewed on the dashboard at informeddelivery.usps.com. Notifications are not sent on days when there is no mail to be delivered, or on Sundays and federal holidays.
There is a lot of potential for marketers as this program takes root. You have the option to make the images interactive by connecting to your website or landing pages. We’ll review this new service in more detail within our next newsletter.
HOW DO I SIGN UP?
- Visit informeddelivery.usps.com
- Click View My Mail
- Go to My Preferences. Under Account Management, you will see a box for Informed Delivery. Click Manage Your Mail
- Opt IN to Informed Delivery by selecting the check box and confirm your address. Complete ID verification process.
- Start receiving notifications within the next few days!
The USPS said it will propose higher postal rates (for market dominant products) based on the August 2018 Consumer Price Index (CPI). The proposed filing will be submitted sometime in October and the rate hike will take effect on January 21, 2018.
The actual proposed changes are unknown at this time, and we are uncertain how much the USPS will draw on “Banked Pricing Authority” (see below right for more information).
However, based on statistics released by the Bureau of Labor, the Consumer Price Index Figures for August (including those used to construct the USPS pricing authority), reflect the calculated “cap” at 1.987%. Therefore, our advice to mailers is to estimate around a 2% increase for your 2018 postal budget. Of course specific prices can change plus or minus.
What is the USPS Banked Pricing Authority
An amount not used in a previous filing or developed through discounts tied to incentives & promotions. This can be added to what is available under the CPI cap to increase the net percentage applicable to each class of mail.
DETAILS AND REGISTRATION
- Classes are conducted at our facility in the heart of the Museum district of Houston, Texas at 4802 Travis St
- LUNCH IS INCLUDED WITH YOUR REGISTRATION PRICE
- Desktops, notebooks, and smart phones are welcome as classes are conducted while using live platforms
Individual Classes $30/per person
2 Classes $57/per person
3 Classes $81/per person
4 Classes $105.00/per person
USE PROMO CODE B1G1 AT REGISTRATION AND RECEIVE 50% OFF! REGISTER HERE
Join us as we welcome Kerry Dicapua! Kerry is a native of Boston, and has lived in Houston for the past 20-years.
Kerry is studying accounting at Lone Star College and has a daughter named Brooklyn (13). The pair enjoy baking and have recently started cooking together, too. She also enjoys collecting vintage handbags and is passionate about family.
Kerry handles A/R and other accounting functions as well as managing the day-to-day office happenings.
We are excited to welcome Kerry to our BEB family.