The four types of Marketing Segmentation are Demographic, Psychographic, Behavioral, and Geographic. Today we review Behavioral.
Behavioral segmentation is based on behavioral patterns and focuses on what consumers like, dislike, and their dispositions towards products or services. Also, behavioral segmentation can help validate data collected through demographic segmentations.
Some good examples of Behavioral data include:
- Purchasing Habits
- Benefits Sought
- Buyer Journey
- Product Use
- Customer Loyalty
The better you know and understand a customer, the more personal the value proposition you can offer, and net a greater chance to convince an individual to make a purchase.