If you’re part of the estimated 800K+ subscribers to the USPS Informed Delivery program in the Houston metropolitan area, or a marketer utilizing it from other parts of the country, you’re probably wondering where it went?! It’s another casualty of Tropical Storm Imelda, but don’t worry – it will soon be back on track.
The USPS is working on linking the subscribers from the Houston area market to the seven facilities outside of the area that are processing mail since last week after the North Houston facility roof caved in during the storm. (For details on the contingency plan and where your mail is being processed, click here.) We anticipate the uploading of subscribers to be completed by the end of this week.
As soon as the subscribers are linked and Informed Delivery for Houston is fully operational, we’ll be sure to let you know.
Informed delivery is a free and optional notification service that gives residential consumers the ability to see a preview of their letter mail, wherever they are, BEFORE IT ARRIVES.
Participating customers (20 million strong so far), receive an email containing an image of the outside of their letter-sized and package mailpieces that will be arriving soon.
Notifications can also be viewed on the dashboard at informeddelivery.usps.com. Notifications are not sent on days when there is no mail to be delivered, or on Sundays and federal holidays.
There is a lot of potential for marketers as this program takes root. You have the option to make the images interactive by connecting to your website or landing pages.
HOW DO I SIGN UP?
- Visit informeddelivery.usps.com
- Click View My Mail
- Go to My Preferences. Under Account Management, you will see a box for Informed Delivery. Click Manage Your Mail
- Opt IN to Informed Delivery by selecting the check box and confirm your address. Complete ID verification process.
- Start receiving notifications within the next few days!