As we enter the fourth quarter of 2018, I pause to reflect on the impact that Hurricane Harvey had on Houston and our business over the past year. The damage to homes and families from the August 2017 storm were reported around the world. However, the lasting impact on our economy has received less coverage. All things considered, the Houston economy is recovering well.
During the fourth quarter of last year, the region added over 35,000 jobs in the construction, retail, and restaurant sectors making it the city’s best fourth quarter on record.
The Houston economy in 2018 continues to show promise. Some key economic indicators worth noting are:
- The Houston Airport System (HAS) handled 55.6 million passengers in the 12 months ending in July. That’s up 1.2% from the previous 12 months
- Strengthened by a strong post-Harvey stimulus, higher oil prices and a robust national economy, the Houston BCI (Business Cycle Index) rose 8.9% during the three months ending in June 2018
For us, the year has been relatively fluid. Hand fulfillment projects are growing in numbers and our in-house envelope printing has increased by 35% over the past year. Perfect for small runs and fast turn-times, our Xante, (pronounced zawn-tay), envelope press outputs beautiful and personalized envelopes at an extremely competitive price. It’s a great addition to our print department.
Lastly, our digital marketing division is expanding. We’re on a search for an intern to help with our social media, graphics, and website projects.
Marketing is vital to growing your business and inside this edition of The Bureau, we introduce you to the nine (9) new Facebook Company Page templates released on August 22nd and outline the differences between each to help ensure you are using the template that will best showcase your business.
We also share postal updates on the USPS Task Force Report and the USPS request to restrict Marketing Mail content to paper-based matter only.
The holiday season is fast approaching and that means it’s time to start your direct mail marketing projects now. Check out the article, geared specifically for nonprofits, to help convert a traditional direct mail project into a multi-channel campaign and reap greater results.
As always, we sincerely thank you for your business and partnership. On behalf of all of us at Business Extension Bureau, we hope that you and yours have a safe and happy Halloween. And good news, we have already started working on our 2019 Texas Calendar!
Ron Royall, President and CEO