So, what exactly IS Voice Search? Voice search (also known as voice-enabled) is a voice activated Internet search. The search method is same as the performing a normal search on your computer or mobile device. Voice search is often interactive and allows a system to ask for clarification. The search can be done on any device with a voice input dialog system.
Language is the most essential factor for a system to understand and provide the most accurate results. This covers multiple languages, dialects, and even accents. Systems can recognize speech in hundreds of languages, as users want a voice assistant that both understands them and speaks to them understandably.
Mechanisms use Automatic Speech Recognition (ASR) for input. They can also include Text-To-Speech (TTS) for output. Users might sometimes be required to activate the virtual assistant before performing the search. The search system will detect the language spoken by the user, then detect the keywords and context of the sentence. Next, the device will return results depending on its output. A device with a screen might display the results, while a device without a screen will speak them back to the searcher.
Voice search is currently not a part of Google’s algorithm; however, it is still dictating current search results. Voice search queries often yield different results than if the user had typed in a text-based search. For SEO, it’s a good idea for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium.
Voice search content must be specifically optimized for voice. It needs to be more direct and conversational so that it will accurately sync with search queries. This will help boost traffic by staying relevant and more visible to consumers.
Below are some mind-blowing statistics as it pertains to voice search. It is the wave of the future and marketers need to construct their digital marketing plans with a focus on how Voice Search can benefit their business.
- Grocery shopping accounts for more than 20% of voice-based orders
- Voice-based shopping is expected to jump to $40 billion in 2022
- By 2024, the global voice-based smart speaker market is estimated to be worth $30 billion
- 60% of smartphone users have tried voice search at least once in the past 12 months
- 55% of teenagers are using voice search daily
- Top 3 common keywords in voice search phrases are “how”, what” and “best”.