Which platform is best for your business? The best way to determine that is to find out who is on those platforms.
Referencing data from the Pew Research Center’s Annual Internet Project Survey, 72% of adults online are on Facebook. 28% are on Instagram, 25% on LinkedIN, and 23% are on Twitter.
There are more women than men on Facebook and Instagram. Though almost even, LinkedIN 
and Twitter have more men users than women.
Young adults are still the most likely to use social media. 90% of online adults ages 18-29 are active while 77% aged 30-49 are also active on social media. However, the fastest growing segment are adults aged 50-64. 51% are engaged on a social platform (up 5% from 2005), and 35% of adults aged 65+ partake in the medium. That’s up from 2% in 2005.
The study reviews income and education demographics of multiple social platforms as well. By reviewing each of the demographics, you will see a general profile of the people using specific social sites. Here’s a couple of quick reviews:
Founded in 2004, this 12-year old platform is the most used social site. It’s been around the longest too. An entire generation has “grown up” on it.
70% of Facebook users check their account daily. On average, users check their account 14 times a day.
This 10-year old platform touts 313 million active monthly users. Over 50 million tweets are posted daily. Who is posting all of that information?
36% of Twitter’s users check their account daily.
Adding an interesting mix to the fold are the statistics showing people on multiple platforms. Over 25% of online adults are engaged in more than one social network while 17% are on three. This is growing trend worth watching.
You can learn more about “who” is on “which” platform by attending our Marketing for Small Business Social Media Classes.
Your business should be active on at least one social platform. Advertising is inexpensive, it helps your search engine optimization (at no cost), and enables your clients (both existing and potential) to interact with you. If you know who your clients are, choose the platform that has your audience/client base engaged and get started today!