Every year, we marketing geeks anxiously await the data presented by the Pew Research Center on demographics of social media consumption in the US. The Pew Research Center is a nonpartisan American fact tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It also conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. The Pew Research Center does not take policy positions, and is a subsidiary of The Pew Charitable Trusts.
Join us as we review the latest information surrounding who (in the US) is using social media!
The most used platform to date is YouTube. Based on US Census Bureau data (from July 2018), there are over 253 million adults in the United States. 228 million are online. 73% of adults online use YouTube; that’s over 166 million people. That number represents only 13% of the total, 1.3 billion global YouTube users.
Of the US YouTube adult users, approximately 47% are women and 53% are men.
YouTube receives over 500 million views each day, with 300 hours of video being uploaded each minute. That translates to 432,000 hours of video per 24-hours, representing over 49 years of video time.
Learn more about the latest social media statistic by clicking here.