When creating your messaging for direct mail, remember to Keep It Simple…Seriously! Make sure your offer is clear, the call to action you are seeking is concise, and don’t forget the basics! Make sure your piece includes your name and address. If it’s brick & mortar, add a map. Make sure the phone number and website are correct too!
According to Smallbiztrends.com, 75% of their survey respondents say they are likely to use coupons they received in the mail — even more than those who plan to use coupons received by email or found online.
Be sure to include an offer with your direct mail campaigns. You can create a sense of urgency; time-sensitive offers can get customers into your store during off times of the week. Offer a discount on multiple purchases. These types of offers increase sales and allow for easy tracking of return on your campaigns.
The holiday marketing race is ON, and it’s crucial for you to have a clear understanding of your target demographics. By identifying your best customers, and targeting prospects who share similar characteristics, you will enhance the effectiveness of your marketing efforts. Our advanced demographic insight and analysis (called a SNAPSHOT), provide real-time information that can help you achieve this goal. We start by analyzing your customer list and comparing it with our extensive database of U.S. consumers or businesses. Using this information, we create a tailored market penetration analysis customized to you. What sets this analysis apart is the additional layers of overlaid data that provide deeper insights into your customers. Armed with this knowledge, you can market more intelligently to your existing clients and confidently pursue potential customers with a well-defined roadmap.
Our SNAPSHOT demographics include:
Call us for a SNAPSHOT of your clients today!
Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.
The study shows that the most likely read direct mail formats for healthcare are:
42% – Letters and Envelopes
40% – Brochures
32% – Postcards
24% – Magazines & Catalogs
A recent study conducted by Epsilon revealed that direct mail influences holiday purchases for 77% of shoppers. By comparison, just 41% of respondents say online banner ads influence their decisions. #DirectMailWorks
Wishing everyone a joyful and blessed Rosh Hashanah, filled with love, peace, and sweet beginnings!
In 2022, an average household in the US received 361 pieces of marketing direct mail and 94 pieces of non-profit direct mail making your mailbox less crowded than your email inbox.
Remembering the lives lost and standing united against hate on this solemn day. We Remember.
Each year, Guidant Financial surveys over 1,000 small business owners and publish their findings in The Small Business Trends Report.
Topping the list? Recruiting/Retention and Inflation/Price Increases.
The younger generations entering the job market have different priorities and DEFINITELY have different expectations. They want more flexibility, work-life balance, and a sense of purpose in their work. Many want to work from home, which is a real challenge in the manufacturing environment.
