BEB at Dallas Postal Customer Council

2012-09 Dallas PCC and BEB logo for landing pageWe were invited to conduct two sessions at the Dallas PCC (Postal Customer Council) annual event for National PCC Day.
Our own Joy Zerbach talked about how to implement multi-channel marketing* and how to measure results from campaigns.  The Conference was packed and a great time was had by all!

*Multi-Channel Marketing is when more than one type of media is used within a campaign such as direct amil followed by an e-mail blast.

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