This week is National Postal Customer Council (PCC) week! Our local chapter (HPCC) celebrated with a great event today at the Bayou City Event Center from 10am – 2pm and featured an “all star” line up of speakers, special sessions and a vendor show case.
The conference included a presentation on the USPS Incentives and Promotions for the balance of year and special guest Pritha Mehra spoke about acceptance, payment and delivery using iMB. US Postmaster General, Pat Donahoe addressed all PCC participants nationwide via satellite, and discussed the five-year USPS business plan.
We were invited to conduct two sessions at the Dallas PCC (Postal Customer Council) annual event for National PCC Day.
Our own Joy Zerbach talked about how to implement multi-channel marketing* and how to measure results from campaigns. The Conference was packed and a great time was had by all!
*Multi-Channel Marketing is when more than one type of media is used within a campaign such as direct amil followed by an e-mail blast.