The Postal Regulatory Commission (PRC) has approved the recent request for price changes to take effect on July 10, 2022.
Price increases on First-Class Mail range from 3.4% up to 9.7%. Forever stamps go up to .60/ea, metered mail increased .04 to .57/ea , and postcards on average increased by 9.7%.
Nonprofit mailers were hit “hard” with increases averaging between 6.4% – 8.5% on letter sized mail, and up to 11.9% on flats. Marketing Mail will deal with increases between 6.6% and 8.8%.
Why is the USPS raising rates again? They say that the increase is generally based on the consumer price index and will help to maintain competitiveness in the market. As inflation and operating expenses continue to rise, the price adjustments will help with the implementation of “Delivering for America”, a plan that includes a $40 billion investment in their infrastructure over the next ten years.
It’s important to remember that direct mail is effective. The Data & Marketing Association reports that up to 90% of direct mail gets opened, compared to only 20-30% of emails. It’s a refreshing change from on-screen advertising, and has a lot less competition than digital. According to the United States Postal Service, the average American household receives only 454 marketing mail pieces per year compared to 3.6 million digital ads delivered (on average) per person, per year! Even more, reasons to use direct mail. Epsilon reported that 73% of U.S. consumers prefer direct mail because they can read it whenever they want. Direct mail delivers and offers powerful punch with amazing ROI.
Click here to download the new BEB Postal Rate Card taking effect July 9, 2022.