This 4-part series covers marketing basics that every business should use. Our first class covers blogging. Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent. We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.
Next up? Social media. What is the value of a “Follow”, a “Like” or a LinkedIn endorsement? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.
The 3rd class in our wildly popular series covers email & direct mail. Learn about the
minefields surrounding email blasts and privacy regulations. We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO. We’ll also review several online email services available to make online marketing easier.
Learn how direct mail has become a digital driving machine with a long shelf life. The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.
The last class is about organic Search Engine optimization (SEO). Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results.
Our guest lecturers will review the parts that make up a search engine result. They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps. We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.
Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning. Lunch is included with the registration fee. This series has consistently been rated Excellent by our over 50 graduates. 97% of all attendees surveyed say they would recommend the series to a friend.
Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street). Special rates are available for multiple classes. Classes usually SELL OUT, so register TODAY! Click here for more details.