Tag Archives: blogging

Content Myth No. 1

We’re busting 5 Content Marketing Myths!

Never sacrifice quality for quantity. Instead of pushing out content for the sake of doing it, take the time to understand your audience, research how they consume content and develop a plan. Spend time creating a few pieces of quality content.

Learn to repurpose. For example, you can break up a white paper into several blog posts and social media updates, or reimagine an infographic as a short video. The possibilities are endless.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

December 2017 QR Code

It’s the last QR Code of 2017!  But no fear, our 2018 calendars are in the works.  In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.

July 2017 QR Code

Have you scanned your July QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!

You can also click here to see it!

June 2017 QR Code

Have you scanned your June QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!

You can also click here to see it!

Summer Marketing Classes Set

2016 MARKETING FOR SMALL BUSINESS SUMMER SEMINAR SERIES LOGOBack by popular demand, our Marketing for Small Business, The Basics Summer Classes have been scheduled!

Click here to see a short video on the Marketing for Small Business Summer Series

Click here to see a short video on the Marketing for Small Business Summer Series

This 4-part series covers marketing basics that every business should use.  Our first class covers blogging.  Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent.  We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.

Next up?  Social media.  What is the value of a “Follow”, a “Like” or a LinkedIn endorsement?  Does social media bring new clients within a B2B platform?  Does Twitter or Facebook generate revenue?  Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.

The 3rd class in our wildly popular series covers email & direct mail.  Learn about the

Classes are kept to a maximum of 15 people to enable accelerated interaction.

Classes are kept to a maximum of 15 people to enable accelerated interaction.

minefields surrounding email blasts and privacy regulations.  We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO.  We’ll also review several online email services available to make online marketing easier.

Learn how direct mail has become a digital driving machine with a long shelf life.  The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.

The last class is about organic Search Engine optimization (SEO).   Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class.  Learn about the process of organically improving the visibility of your website in search engine results.

Our guest lecturers will review the parts that make up a search engine result.  They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps.  We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.

Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning.  Lunch is included with the registration fee.  This series has consistently been rated Excellent by our over 50 graduates.  97% of all attendees surveyed say they would recommend the series to a friend.

Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street).  Special rates are available for multiple classes.  Classes usually SELL OUT, so register TODAY!    Click here for more details.

REGISTER BUTTON

SUMMER SCHEDULE

 

 

Winter Classes Scheduled

BEB Texas Marketing for Small Business 2016 Winter Seminar Series The BasicsWe are excited to announce that our ALL NEW Marketing for Small Business, Winter Seminar Series have been scheduled.  We are offering two different programs:

Marketing for Small Business, The Basics

Blogging:    Tuesday, February 2, 2016 11:30 – 1:00pm

Social Media: Tuesday, February 9, 2016 11:30 – 1:00pm

Email | Direct Mail: Tuesday, February 16, 2016 11:30 – 1:00pm

Search Engine Optimization: Tuesday, February 23, 2016 11:30 – 1:00pm 

Marketing for Small Business, 2.0

TWITTER 2.0: Tuesday, March 15, 2016 11:30 – 1:00pm

FACEBOOK 2.0: Tuesday, March 22, 2016 11:30 -1:00pm

LinkedIN 2.0: Tuesday, March 29, 2016 11:30 – 1:00pm

Classes have a maximum of 15 students for personalized learning and maximum interaction.  Cost is $30 per person, per class (with discounts for multiple class registration), and lunch is included.  The series is held at our facility in the heart of the Houston Museum District.

We’ve had over 60 attendees in the past year, and classes fill quickly.  Register today.