We are already at the start of the second quarter of 2013…that is hard to believe. January has brought our semi-annual BEB Summit meeting where the executives of BEB meet to plan a strategy for the future. We examine where the marketplace is going five-years out, review technology changes that impact our business and conduct a client review to determined how we can better serve our existing clients and where to find new business. Our plan to add a second digital press in the first quarter has already come to pass. Other items for the coming year include expansion and upgrade of our 15,000 square ft facility, Postal Reform and the enhancement to direct mail with online interaction.
This year’s summit was very informative and we look forward to the coming year as we find better ways to serve our clients by planning for the future. Our first ever BEB Calendar has been a big hit with customers and vendors alike! Don’t forget, in addition to the beautiful photos (featuring our great state), we highlighted events unique to Texas and added a QR Code for each month. The QR Code will take you to a landing page that has fun videos or photos specific to the month. We hope you enjoy the interactive experience throughout the year.
January and February brought appointments with our clients as we were invited to conduct our POSTAL 101 class several times. The feedback has been overwhelmingly positive and we’ve managed to keep the presentation down to 30-minutes! We cover the new postal regulations surrounding the FSM (Folded Sel-Mailer), review the new rates and want to expect in Washing with Postal Reform. We’ve created several classes with content geared specifically toward individual companies and provided “cheat sheets” branded with their logos that will allow our customers to distribute the reference materials as their own. Business Extension Bureau “hit the road” in February too. Joy Zehrbach, our VP of Marketing traveled to Florida for the annual AMSP (Association of Marketing Service Providers) Mid-Winter Conference. She participated on a panel discussion covering the emergence of cross media marketing, conducted a round-table on self-promotion and even though she is a newly elected Director on the nation Board, was invited to join the Government Affairs Committee. Our sister company, BEBdata (one of the largest bankruptcy data compilers in the nation) was in Florida last month attending the National Automobile Dealers Association’s annual conference. We mixed and mingled with several of our valued clients and got a chance to meet some new ones too! We are always looking for ways to connect with you clients in a face-to-face manner and we managed close a deal with a new client just a few days after the show. It was a great success and we look forward to participating again next year!
Ron Royall