The 2013 National Postal Forum wrapped up last week in San Francisco, CA.  The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes.  US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users.  Users that define the EXPERIENCE of direct mail.  Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home.  He said; “We own that experience.”
As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.