We are so excited that our very own Joy Z was invited to speak at this year’s National Postal Forum (NPF) Learning Lab, hosted by industry giant, Mailers Hub.
The NPF is the mailing and shipping industry’s premier educational venue, trade show and networking event. Held every spring, the four-day NPF is the only event that works directly with USPS managers to provide the most comprehensive educational and networking platform possible for meeting the needs of the industry and postal customers.
The NPF is a not-for-profit educational company, established in 1968 by a group of major postal customers/mailers who were committed to an ongoing partnership with the USPS. The Forum’s goal has always been to provide education to business mailers, along with communication and feedback between the USPS and its business customers for a more responsive and efficient mail communications system.
The 2013 National Postal Forum wrapped up last week in San Francisco, CA. The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes. US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users. Users that define the EXPERIENCEof direct mail. Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home. He said; “We own that experience.” As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.