Tag Archives: technology

US PMG Says “Get Your Game On”

Basket Ball Player on White - Slam DunkThe 2013 National Postal Forum wrapped up last week in San Francisco, CA.  The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes.  US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users.  Users that define the EXPERIENCE of direct mail.  Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home.  He said; “We own that experience.”
As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.

PICG WIP Luncheon


Kristin Howel (DP|IT) and Angel Wiener (Client Services)

Some of the ladies of Business Extension Bureau attended the much anticipated Women In Print luncheon held by the Printing Industries of the Gulf Coast (PICG).  The year’s event was held at the Tasting Room and our key-note speaker was Gina Testa of Xerox.  Gina discussed the future of print which includes personalized packaging, mobile interaction, and Gamification, (the use of game-thinking and mechanics in a non-game context in order to engage users and solve problems).   She went on to say that technology is a “great equalizer” and print is no longer an art.  It’s a science.  She is a fascinating speaker and we learned a lot!

It was a packed house today as Patty Eldridge of the PICG reviewed the upcoming Graphic Excellence Awards, shared pamphlets on how Print Is Green and outlined other educational and networking events sponsored by the PICG.  BEB is committed to the continuing education of our staff to keep our clients (both existing and future) abreast of the latest solutions and technology available.