Not only do we sell direct mail marketing, we also use it. Why? Because it works. Figuring out how well it works can sometimes be a challenge. Make sure you review the whole picture and don’t be blinded by what may seem like a light return.
We conducted a prospecting campaign targeting churches in our area. We sent two postcards over a 3 week period to the same recipients.
The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message. Use direct mail to invite your neighborhood to worship in your church.
The mailing brought 3 new clients or .56% of our universe; which seems like a very low return! That’s because it’s only part of the equation.
The campaign generated $4,450 in new business within 30 days of the first mailing. The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return. We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.
Direct mail marketing works – let it work for your business too!
