PostalReporter.com published a great blog with details about H.Res. 12, calling for the USPS to do what is needed to continue delivering mail 6-days a week. Check out the blog and more details on the Resolution by clicking here.
Our Fall Seminar Series on Marketing For Small Business has been awesome! We’ve met such great people and gotten to know some fabulous companies! This week’s class covered, The Two Mails: Direct Mail | e-mail. 100% of the attendees submitted a survey and 100% rated the class EXCELLENT! Thank you! See you next week for our Search Engine Optimization class hosted by our partners at Siteboxpro.
At a PostCom (Association for Postal Commerce) board member meeting last week, Postmaster General 
Postmaster General Patrick Donahoe said that the Board of Governors would not seek an increase in mail and shipping product services in the upcoming new year. As a result, current rates will stay in place during the extended holiday season and through the early part of 2015.
On September 9, oral arguments were held in the U.S. Appeals Court for the D.C. Circuit on the Postal Regulatory Commission (PRC) order, approving the emergency 4.3% exigent surcharge. Uncertainty over whether the exigency will be temporary – as stipulated by the Postal Regulatory Commission in its approval of the rate increase – or will be built into the base rate influenced the board’s decision to wait, according to a statement issued by USPS.
Due to the delay, the earliest an increase could be seen would be late March or early April of 2015.
Social media use is rapidly growing across all demographics. Current studies show that 73% of online adults now use a social network of some kind, and 42% are using multiple social networks. 92% of internet users ages 18 to 29 log into a social network daily. Even among seniors 65 and older, social networking use is at 38%. Great social media enhances the response rate of direct mail, and with the huge numbers of consumers interacting on social media platforms, it’s imperative that companies begin to use these as part of their multi-channel marketing campaigns if they haven’t already.
Due to growing demand and a natural extension of service strategy for our clients, BEB has taken on social media in all its many forms! Both established and new companies are benefiting from the use of social media, and growing their customer base through engagement! Platforms such as Facebook, Twitter, Instagram & LinkedIn allow us to reach out to existing customers and prospects in a friendly and informative way, as well as keeping up to date with the latest technologies available!
We created a video to accompany our new company brochure in the Direct Mail Services Section! It called, “Direct Mail Works” Click here to check it out.
This summer we conducted, four, one-hour seminars that focused on marketing your business. Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!
Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included. Click here for details and registration.
NEXT CLASS: Tuesday, September 30th
NEXT CLASS: Tuesday, October 7th
NEXT CLASS: Tuesday, October 14th
NEXT CLASS: Tuesday, October 21st
We’ll be at the 2014 National Postal Customer Council (PCC) Day celebration hosted by the Houston Postal Service. We’ll join other PCC’s across the country to celebrate National Postal Customer Council Week and hear a special message from Postmaster General Patrick Donahoe. In addition, Jo Ann Feindt, USPS Area Vice President will also be speaking.
We’ll learn about what is new from the US Postal Service for 2015 including postal changes, facility closures and Full Service mailing. We are proud members of the Houston PCC and will be at the Houston Texans Grille to support our partners on September 9, 2014. Go to houstonpcc.com for details.
Please take a moment to complete our survey for those people that attended the Marketing For Small Business Seminar – Direct Mail | e-mail on August 13th
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.