Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration!  Great stats like:

• 44% of UK Adults respond to direct mail
• 70% of people like to receive vouchers in the post
• 1-in-3 People say they are disappointed if they don’t receive anything in the post

There are some fun facts too!  Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.

Check it out by clicking here.

#DirectMailWorks