The Company Website. An Under Utilized Communication Tool

Your company website is a reflection of your business. It is the billboard for potential clients,
an invaluable resource tool for your existing clients, and a central focal point dedicated solely to
promoting your business. Why then, do so many companies neglect their website?

Numerous companies will dedicate an extensive amount of time building or rebuilding their site. Once it’s published, they forget it until four or five years pass when it’s time to make a new one.

At a minimum, every business owner should monitor their website activity monthly. And it only takes a few minutes.

Using the free version of Google Analytics, you can (very quickly) see so many important things. Items such as how many people are visiting your site, how many are first time visitors, the length of time visitors stay on your site, what pages they visit, and how they found your site.

It also helps to identify areas that are weak or maybe even irrelevant. Every business has tried to sell a new product or expand service offerings with something that just didn’t sell. It’s part of growing your business. Lack of activity and visits to certain parts of your website may be telling you that its time to delete the page, or simply update it.

Successful Search Engine Optimization (SEO) can be a tricky balance. For example, Google likes for your homepage to be relatively static. You gain better traction when your homepage doesn’t receive a lot of alterations or changes too often.

On the same token, Google gives you “points” for keeping information on your homepage refreshed and current, which seems to be a conundrum, but it isn’t.

Adding a blog to your homepage is a great way to keep content current and fresh without changing the basics of its layout. Blogging also gives you a library of posts to use for your social sites which also enhances your SEO. A blog is an excellent medium to show your business expertise too. Enhance your blogs using keywords to help potential clients find you faster via the web.

Finding subjects to blog about isn’t as difficult as you may think. Go through the pages of your website, and use Google statistics as your guide, and you will find a wide variety of topics to blog about that clients are hungry for.

If your business is consumer based, you may benefit by adding a picture carousel to your home page. This allows you to feature selling points such as sales events, special offers, or highlight products.

The images that are loaded onto the carousel can enhance your SEO too. Be sure that you name every photo that you upload to your website. Instead of uploading “Image 9652q7”, save the image using your company name and specifically what the image is about. For example, save the image of a 15% off coupon as ‘Arrow Stores 15 percent off coupon’. This naming convention allows for search engines to verify content and will enhance your optimization.

If you haven’t reviewed your website or its statistics lately, now is a perfect time to check it out and see what is working or what isn’t. If you need assistance, we can help. We offer a website review for only $500. Call us for more information at 713-275-9045.

Leave a Reply

Your email address will not be published.