Have you scanned your QR Code from the BEB-Business Extension Bureau Calendar this month? You can check it out by clicking here too!
April 2014 – Calendar QR Code
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Tag Archives: Business Extension Bureau
Calculating Your Return
Not only do we sell direct mail marketing, we also use it. Why? Because it works. Figuring out how well it works can sometimes be a challenge. Make sure you review the whole picture and don’t be blinded by what may seem like a light return.
We conducted a prospecting campaign targeting churches in our area. We sent two postcards over a 3 week period to the same recipients.
The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message. Use direct mail to invite your neighborhood to worship in your church.
The mailing brought 3 new clients or .56% of our universe; which seems like a very low return! That’s because it’s only part of the equation.
The campaign generated $4,450 in new business within 30 days of the first mailing. The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return. We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.
Direct mail marketing works – let it work for your business too!
BEB Named One of Constant Contact’s All Stars
BEB-Business Extension Bureau has received the 2013 All Star Award from Constant Contact®, Inc. Our e-mail marketing results from 2013 ranked among the top 10% of the Constant Contact® global customer base. This annual award is given based on achieving consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social
sharing features connected to those campaigns.
This prestigious honor is bestowed annually and recipients were selected from more than 500,000 international organizations that utilize the Constant Contact® robust and highly engaging tool.
We are thrilled to be the recipient of an All Star Award and sincerely thank Constant Contact®, Inc for the honor. We also thank our loyal clients for allowing us the opportunities to market their companies and events through multi-channel media and look forward to serving you in the future.
2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
2015 APRIL POSTAL RATES – STANDARD & F/C RATES
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
March QR Code 2014
Don’t forget to scan the QR Code from the month of March in your BEB Interactive Calendar. Or you can click here to see where it goes too!
The Bureau – 1st Qtr 2014
Be on the look out for our award winning quarterly newsletter, The Bureau, mailing this week.
Our first newsletter of 2014 includes a handy postage reference guide and detailed comparison charts showing you the postage differentials by rates.
Our President, Ron Royall, gives a brief review of happenings from 2013 and shares what is expected for the coming year.
We’ve also included highlights from our recent AVA Digital Award for best video.
If you are not on our mailing list but would like to be added, please feel free to contact us by calling 713-528-5568 or click here to add your information.
Happy Valentine’s Day!
Happy Valentine’s Day!
BEB Wins Gold AVA Digital Award
We are thrilled to share that BEB is the recipient of a distinguished 2014 Gold AVA Digital Award. The award recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions-to websites and social media sites that present interactive components such as video, animation, blogs and podcasts.
Our winning entry was for the use of a QR Code. We connected a video to our Holiday Cards (click here) which linked to a holiday message video (which can be seen by clicking here.)
This year’s competition received over 2,000 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, production, advertising, public relations, and free-lance professionals.
We are proud to have received this prestigious honor, and it is our first award for video marketing. We thank all of our valued clients and partners for continued opportunities!
BEB is the proud recipient of a distinguished Gold AVA Digital Award! The award recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Our winning entry was for a company “seasons greetings” video connected to a QR Code included in our holiday cards.
The competition this year received over 2,000 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, advertising and free-lance professionals. This is our first award for video marketing and we are very proud to receive this prestigious honor. We thank all of our valued clients and partners for continued opportunities to serve them!
You can see our winning entry and how the QR Code was used by clicking here.
February QR Code – 2014
Don’t forget to scan the QR Code from the month of February in your BEB Interactive Calendar. Or you can click here to see where it goes too!