BEB-Business Extension Bureau has received the 2013 All Star Award from Constant Contact®, Inc. Our e-mail marketing results from 2013 ranked among the top 10% of the Constant Contact® global customer base. This annual award is given based on achieving consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social sharing features connected to those campaigns.
This prestigious honor is bestowed annually and recipients were selected from more than 500,000 international organizations that utilize the Constant Contact® robust and highly engaging tool.
We are thrilled to be the recipient of an All Star Award and sincerely thank Constant Contact®, Inc for the honor. We also thank our loyal clients for allowing us the opportunities to market their companies and events through multi-channel media and look forward to serving you in the future.
We studied results reviewing our marketing via e-mail and found some interesting facts. Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months. Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%. Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.
We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received. The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?” What do you think?
As we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate. We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared. This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.