From our families to yours, have a safe and happy New Year Holiday!
Thank you for your business and partnership. See you next year!
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Tag Archives: YouTube
Fall Social Media Class Receives High Marks
Our Fall Seminar Series class on Social Media received high marks from attendees this week. Check out what they’re saying! Quote taken directly from participant survey.
We look forward to seeing all of the great people and companies at next week’s class on The Two Mails: Direct Mail | E-Mail.
BNI
Websites for Small Business
In order to compete in today’s market, you must have an online presence. If your established business does not have a website, you’re missing out on new business and clients. Your customers look to the net as a point of reference about your business. Even when someone gives you a referral, people go to the web to find out more.
We can help you set up a beautiful, functional and AFFORDABLE website. Check out our video about our template websites click here or on the YouTube TV below. Don’t let another day go by without your online presence driving new business to your company. Call us today!
Fall Seminar Series
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
Happy New Year! 2014
Click on the photo above for a short holiday video from all of us at BEB
Wishing you and your family & loved ones a very Happy, healthy and successful year!
Thank you!
Happy Holidays
From all of us at Business Extension Bureau, May you have a happy, safe and magical holiday season!
Click here for a special holiday message, enjoy!
The Year in Review 2013
We’ve put together a short video, The Year in Review, to share some of the exciting changes, expansions and favorite traditions that happened over the past year. Check it out by clicking here!
Thanks again for your continued support and partnerships!
DIRECT MAIL HIGHEST RETURN
We were recently asked to assist a regional industry association with marketing their annual conference. We created a multi-channel marketing campaign strategy that included direct mail, e-mail, tweets & Facebook posts, and video marketing.
Our audience consisted of the association’s current membership, lapsed members from a three-year period, and two targeted lists of prospective companies. Prospects were identified through a partnership with a similar industry association and targeted businesses based on SIC codes within a five-segment, geographic area.
The campaign rendered attendance from over 30 companies, across the nation and Australia. Twenty percent of the companies were first-time attendees and eight percent of the lapsed market was recaptured.
Direct mail brought the largest returns as 57.5% of the total registrations occurred within 10 days after a mailing and 57.1% of first-time registrations occurred within the same time frame. We also saw that 33% of our total webpage traffic occurred within a ten-day period after a mailing.
E-mails that emulated the mail pieces and followed a mailing brought the second highest amount of activity. Within 72-hours after a direct mail/e-mail, 23.1% of our total website hits occurred and 12.1% of attendees registered.
Generic e-mail blasts brought also brought 12.1% of the total registrations and comprised 15.8% of the total website activity within the 120-day campaign.
The social media component brought interesting results as well. Nearly 25% of all website activity (24.7%) occurred on the day of positing on Facebook or Twitter, using a link connected to the website. We noted that 14.6% of registrations occurred on days where social media was the only form of marketing used.
Seven videos were created and uploaded onto YouTube during the 120-day campaign bringing 399 views. One-third of all views came from the inaugural, two-minute, introduction video that outlined location, topics and speakers. Daily, 30-second spots, highlighting schedules for the three-day conference were watched by 18.7% of the registrants and accessed from a QR-Code conveniently placed on the cover of the conference program.
In conclusion, the conference was a profitable and successful venture for the association. Revenues were 13.4% higher than the previous year and first-time attendees were up 3.9% from 2011.
Houston Zoo Partners Summit
BEB-Business Extension Bureau is a very proud partner with our awesome Houston Zoo and we were honored to participate in the 2013 Houston Zoo Partner Summit. Our Ro Royall (Executive VP) was there along with Brian Varnadoe of the Houston Texans to hear and see all of the new and exciting things happening at our zoo!
Attendance and membership are up and there are so many exciting new things happening there! Earth Day, Zoobilee and Pollinator Palooza in June! Our thanks to the Houston Zoo!
Check out the video of Baby Tupelo on our YouTube Channel: