Thank you for attending our Fall Seminar Series class on Two Mails: Direct Mail & e-mail. We hope you found the class informative and enjoyable. If you haven’t already, would you please share your thoughts on the class with us? We welcome your comments and direction.
QUESTION:
What has 6 Bunnies, 38 little running bunnies, 3 Texas Long Horn Cattle Heads, 2 Cow Skulls, 3 Snakes, 2 Buffalo, 2 Lizards, Spindle Top, 1 Cotton bloom, the 2nd tallest monument in the US (Our San Jacinto Monument), 1 battleship, 2 feathered head dresses, the phrase; “Fortune Favors the Brave” – in Latin, 3 Cactus, a picture of Sam Houston, 1 pair of boots, 1 cowboy hat, and can only be redeemed when presented by a person born in Houston, during the month of August, in the year 1836 AND accompanied by both parents?
ANSWER:
This amazing direct mail insert from 1952 for Houston toy company, Texantics Unlimited! Be sure to check out the serial numbers too!
2BN TXS S 2BN XTC
To Be in Texas is to be in ecstasy
EZ2CYURA HOUSTONIAN
Easy to see you’re a Houstonian
As we continue our story on Direct Mail Diamonds from the past, check out this gem we uncovered from December 1970.
Men made up 71% of our national workforce and the marketing message reflects it. Check out the reply card; “Gentlemen: I am interested in discussing…”
This piece was printed on textured card stock using 2 colors (which was leading edge), and the reply card is business reply mail. Note the First Class, 6¢ Stamp with Franklin D Roosevelt’s image on the outgoing envelope.
The content is solid direct marketing that stands the test of time. The marketer discusses the importance of a mail list and reviews how to better target. It reads; “We can even breakdown lists by area, income, automobile, hobbies or club affiliations.” Using demographics to identify your audience is the fundamental marketing principle that holds true today. The complexities of our list compilations have significantly increased, and the messaging has changed to incorporate a more diverse audience. However, the basics of direct mail remain unchanged and are unquestionably one of the most powerful and lasting forms of advertising today.
FUN FACTS FROM 1970:
One of the (many) benefits of working for a company that has been in business since 1949, is finding unique discoveries from years past. Earlier this week our founder, Bob Royall, shared a couple of mail pieces with us that he found “tucked away” in a drawer.
The first was a newsletter from a company called Tom’s Print Shop in Zanesville, Ohio. The piece was created in August 1966. The newsletter covers some interesting dates with fun facts such as:
August 1, 1659– William Prynne, an English Puritan and member of Parliament, opened a crusade against bobbed hair for women
August 5, 1884– Cornerstone laid for pedestal of Statue of Liberty.
There is an article on Hamburgers, stating that more than 70 million were eaten every day in America in 1966, while today 100 million are consumed daily. An article on a boating boom, a piece on Economic Waste reviews the cost to clean up litter and a review of the “new” IRS computers are also included.
My favorite is entitled, Woman’s Touch. Its content is below and we hope you enjoy!
It seems to me that being a woman in business, in the finest sense, means being always a pleasure to work with and supplying the qualities that women best supply in business-serenity and calm, grace in all situations, warmth, strength, and intelligent understanding. And being a woman in business means using to the full, women’s special creative abilities on the job, whatever it may be. So look like a girl, act like a lady, think like a man, work like a dog, but I urge you, be a woman.-Mrs. Jean Simpson, Vice President
Be sure to scan the QR Code on your interactive BEB Calendar and see the fast and beautiful roller coaster ride down the side of an Alp in Switzerland! You can click here to see it too!