Tag Archives: social media marketing

Social Media Marketing

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In 2018, artificial intelligence (AI) and augmented reality (AR) began to take off and major catastrophes caused online hesitation such as data breaches, interference in elections, and world leader arguments on Twitter.

From small businesses to major corporations, every business needs to have a social media marketing plan. It’s not necessary to have photography staff or a video production studio in order to keep up with the latest social trends. Keeping your finger on the pulse concerning where your clients are and what they are responding to is necessary.

Brand professionalism, voice, authenticity, and trustworthiness matter more than ever.

There have been more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform. Over 2 billion people have watched live videos. This trend is just getting started.

“Stories” are potentially the next stage of social media as we know it.  Mark Zuckerberg stated in January that views to stories will surpass newsfeed views this year.   FOMO (fear of missing out) is a marketing buzzword that is gaining credibility.   200 million Instagram users use Instagram Stories each month.

Facebook, YouTube, and Instagram have emerged as the top platforms for video marketing, and audiences are responding more than ever. With the launch of long-form, vertical videos on IGTV from Instagram and continued new options for YouTube Creators, video is evolving fast.

 

Zehrbach Wins Helsley Family Award

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Joy Zehrbach and Ron Royall of BEB - Business Extension BureauEpicomm-Southwest presented it’s lifetime achievement honor, The Helsley Family Award, to Joy Zehrbach, Vice President of BEB-Business Extension Bureau.

The presentation was made at the association’s 2015 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry.  It can only be won once, and past recipients select each new winner.  Zehrbach is the third member of BEB to be honored with the award.  Ron Royall, President and CEO was given the distinguished honor last year, and his father, Robert “Bob” Royall, founder of BEB-Texas, was presented with the award in 2001.

2015-05 HELSLEY AWARDBEB is a family owned, marketing production company, founded in 1949 and located in the 2015-04-25 AWARDS GRAPHICmuseum district of Houston, Texas.  Zehrbach was brought on board in June of 2012 to expand Business Extension Bureau’s presence in digital marketing which includes social media, websites, wide format printing, and interactive direct mail marketing.

Now a leader in the digital medium, BEB has won numerous awards for their social media, video, education programs, data, e-mail and direct mail marketing campaigns over the past 3-years.

EPICOMM BOD AWARDJoy was also presented with an award of recognition by Epicomm for her contributions during her term on the national board.  This prestigious award was presented by Ken Garner, President and CEO of the national Epicomm industry association.

Congratualtions, Joy Z!

 

The Bureau – A Letter from our CEO

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BANNER

President & CEO, Ron Royall

President & CEO, Ron Royall

Houston, TX- We are already over half-way through the first quarter of 2015 and the year seems to be moving at lightning speed.

As our executive team planned for the coming year, we determined that our business must become even more nimble and adapt to the changing economic climate, quickly. In fact, I believe that the only consistency in our economy today, is change.

Texas has a new governor for the first time in 14 years, and the price of oil is dropping at accelerated rates. Houston led the country with 125,300 new jobs created in December, while the Federal Reserve announced in January that the state will lose approximately 125,000 jobs due to lower oil prices by mid-2015.

Social media marketing was a primary marketing strategy for several clients last year, and netted amazing results.

As the economy is ever changing, we see that our client’s needs are consistently changing too. As a result, our service offerings and skill sets are evolving to ensure we continue to serve our customers well.

Last year we expanded deeper into social media marketing, websites, wide format printing, and created several marketing strategies for a wide variety of companies.

Our primary focus for this year is to continue to develop new ways to help our clients market smarter. We’ll execute with greater agility and speed, and keep you informed of the latest industry happenings.

And so, in this edition of The Bureau, we review details of the recent USPS postal increase request, offer information on upcoming Marketing for Small Business classes, and share results of some of our marketing campaigns from 2014.

As always, we sincerely thank you for your business and partnership and look forward to serving your needs in the coming year.

Sincerely,

Signature - Ron