You’ve Come A Long Way, Baby (e-mails)

We studied results reviewing our marketing via e-mail and found some interesting facts.  Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months.  Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%.  Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.

We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received.  The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?”  What do you think?

does the time of day you send an email matter

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