We studied results reviewing our marketing via e-mail and found some interesting facts. Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months. Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%. Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.
We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received. The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?” What do you think?