We’re compiling date from our marketing efforts to drive attendance to an industry association annual conference held in April. The campaign included direct mail, e-mail, social media and networking. The first group of data we are gathering is the e-mail returns. This e-mail was sent 60-days prior to the event and focused on the golf tournament and offered links to the other aspects of the conference. We achieved a 27.3% Open Rate, 16.3% click rate, 0.4% opt out and registered 6 people within 24-hours of it being sent.