Category Archives: Blog With BEB

The Story on Stories

200 million Instagram users use Instagram Stories each month. With millions of daily views across multiple social media sites, the stories format is likely to become the primary social sharing feature, overtaking the News Feed layout. This is why social media marketers have to pay attention to the rise of the story feature as a primary way of information circulation.

Mobile usage and shorter attention spans will continue to increase the popularity of short-lived content in the coming year, especially with millennials and Generation Z. Those groups are thriving on relationships with brands.Social media marketing strategies should include short video messaging which encourages the user to engage and help to establish a kind of “fear of missing out” with your audience.

Ash Read of Buffer, (a software program that allows for social media management over multiple platforms), believes that social media content in 2019 will continue to become more personal. Facebook has reported that the Stories format will overtake the News Feed as the default for content consumption soon, which means we’ll see more brands embrace more in-the-moment content vs. prepackaged content. The focus will be on the people and personalities behind the brands. Using video, stories and images to connect your audience with the human – maybe even vulnerable – side of your business is key.

For example, you could “take your audience behind the scenes” by showing the work your company does day-to-day. If you’re a coffee shop, create a story of how to brew the perfect cup. If you’re a service business, take your followers on a tour of the office or show your team working. The key is to experiment. The stories format is still very young and as the content lasts only 24hrs, there are tons of chances to try new things without it lasting forever on your profile.

How Hackers Get Your Information

In the coming year, cybercrime is projected to cost companies and individuals over $2 trillion. These digital assaults include phishing, email hacking, and a plethora of other ways criminals try to obtain your private information.

Phishing is a method of acquiring personal information using deceptive emails and websites.
With phishing, a cybercriminal conveys a counterfeit message to a group of people and requests that they take specific action.

Less than two-weeks ago, we received a notification disguised as an email from Microsoft Office. It said that some of our incoming emails were placed on hold “due to recent activity on our account.” The message instructed us to click onto a link and “login to correct the problem.” The email even had the Microsoft Office logo displayed.

At first glance, it seemed like a legitimate message.  Not using the link provided, we logged into our account and found that there weren’t any issues. This was a phishing email and the link provided was most likely infected.

In the past, these messages were filled with grammar and spelling errors and it was relatively easy to recognize what they were. Cybercriminals today are personalizing messages to the intended targets and using official logos, perfect construction of the “pitch”, and even the names of people you are connected with to lure you into the scam.

Cyber attacks on mobile devices are rapidly Increasing. IDology’s 2018 Fraud Report stated that 63% of organizations saw an expansion in attacks on mobile devices.

In the past, unless you were installing unknown files or .exe’s it was unlikely that your device would get a virus . Malware has become advanced to the point that if you open a contaminated email message, it can install and keep running on the phone’s memory. This makes it harder to identify because antivirus programs only scan your hard drive.

Caller ID spoofing is a massive problem and the FCC has been trying to squash the practice for years. In 2018, it slapped a Miami resident responsible for over 96 million robocalls with a $120 million fine. That operator used a scheme that masked real callers’ numbers with fake ones using the recipients’ area codes to make them think the call is from someone they knew. That’s the biggest fine the FCC has ever imposed.

Be cautious when opening messages from people that don’t normally send emails to you or from people you don’t know.

Here are some pointers to help you stay safe:

  • Apple will NOT call to tell you that your ID has been compromised, nor will you get a call about your iCloud account – ever.
  • Microsoft will not call to tell you that your PC has been compromised.
  • No one can tell if your PC has been compromised on the Internet.
  • The IRS NEVER calls. They send letters. You can make arrangements for a conversation via phone, but you will receive initial notifications through the mail first.
  • If you receive a document from someone you know and your are redirected to a Google Docs site where you are asked to input credentials -DON’T

If you think you are exploited:

  • Stop using your computer and get it off of the Internet. Then, turn off the computer.
  • Contact your IT professional and let them check to make sure that your device was not compromised.
  • Get a backup of your files and disconnect the backup device when not in use.
  • Regularly change your passwords if possible. There are many excellent password management tools on the market.
  • Get your credit report – you can obtain one free report (from all three reporting agencies) each year from the FTC at: www.ftc.gov/faq/consumer-protection/get-my-free-credit-report

Be cautious and stay safe!

Special Thanks to Joe Cantrell of JAZ Services, LLC for his input on this article.

The Bureau – BEB Turns 70


Houston, TX – From all of us at BEB, we wish you a very happy and prosperous New Year.
2019 is very special for us as we celebrate our 70th year in business! San Francisco based Business Extension Bureau opened their Houston division in 1949 and my Dad, Bob Royall, at the age of 23 was hired to run the sales department.  Six years later he was promoted to GM and the business grew. Dad and partner, Jim Tardy, bought the business in the early 1960’s and we have been independently owned and operated ever since.
Business Extension Bureau (BEB) has grown into the most established marketing production company in Houston and we look forward to serving you for another 70+ years. We are proud of our history and appreciate our clients, partners, and staff. Thank you for allowing us the opportunity to work with you and we hope you join us in celebrating this milestone year for us.

As you may already know, the postage rate hike will take effect on January 28th, raising rates approximately 2.5% across the board. Click here for a 2019 Postal Rate Guide.  Click here for  rate comparison charts (by mail class). If you have questions or need additional information, don’t hesitate to contact us. Of course we will continue to keep you abreast of “all things postal” through our blog, social media sites, and upcoming newsletters.

Be sure to check out the Welcome page where we introduce you to several new team members and say “goodbye” to others.  Most of you are already aware that our Diane Bandemer is retiring at the end of the month. She has been working with Angel Vierna and our newest CSR, Veronica Comisso, to ensure a seamless transition. Congratulations to Diane and her husband, Larry, as they embark on their new adventure of retirement.

We hope that you are enjoying our 2019 interactive calendar. If you haven’t received one yet you can click here to place an online order or contact us directly; we will send one to you right away. We broke a record in 2018 with over 2,000 scans of the calendar QR codes. Be sure to scan yours each month as we have fun and informative videos for your enjoyment all through the year.

Our Marketing for Local Business Seminars start up again in February. The last five series have sold out and we have only a few seats remaining for the first round. Be sure to register now while space is still available. Click here for details on all 2019 classes and guest speakers.

This edition of The Bureau includes a pictorial of 2018, and an article on How Hackers Get Your Information. We have also included updates of the results from the President’s USPS Task Force and how the report was received within the direct mailing industry.

Once again, from all of us at BEB, we wish you and yours a very happy and prosperous 2019. We thank you for your business and partnership and look forward to serving you in the coming year.

Sincerely,

 

 

 

 

Ron Royall, President

 

 

 

Postal Rate Hike Approved

It’s official.  The Postage Rate Hike has been approved and will take effect on January 27, 2019.

Prices were approved raising rates approximately 2.5% across the board. Shipping Service price increases vary by product. For example, Priority Mail Express will increase 3.9 percent and Priority Mail will increase 5.9 percent. Although Mailing Services price increases are based on the Consumer Price Index (CPI), Shipping Service prices are primarily adjusted according to market conditions.

The new prices include a 5-cent increase in the price of a First-Class Mail Forever stamp, from 50 cents to 55 cents.  Click below to review Price Comparisons by Type of Service.

FIRST CLASS COMPARISON – BEB Postal Rate Comparison First Class 2018-2019

MARKETING MAIL COMPARISON – BEB Postal Rate Comparison Marketing Mail 2018-2019

NON PROFIT MAIL COMPARISON – BEB Postal Rate Comparison NP 2018-2019

2019 POSTAL RATE GUIDE – 2019 BEB Postal Rate Guide

Special Holiday Offer

96% of People Surveyed Said They Would Attend Church If Invited*

 

Increase attendance, neighborhood fellowship and church membership by sending a simple invitation to the families in your neighborhood.  You can mail a beautiful invitation using a jumbo postcard (sized 6X11″), created specifically for your organization and in full color to 3,000 residences surrounding your facility for only .40 cents each – INCLUDING POSTAGE!

Contact us at 713-528-5568.  Ask for Roland, Angel, Diane or Joy Z.  We’ll learn more about your unique offering and create a custom postcard.  We will print it, and mail it to 3,000 residences surrounding your location. 

$1,200 over your budget?  That’s okay, we are offering the same package for 2,000 cards at for only .52 cents each – INCLUDING POSTAGE. 

Direct mail works; if you haven’t tried it, or it has been a long time; call us now.  You can use the art created for your mailing to post on social media sites and add a link onto your website using the same art.  You will see an increase in web traffic almost immediately when you use direct mail; and it’s a fantastic way to touch those families around you.  Call us today!

713-528-5568

Learn more about us by clicking here.  BEB has been in business since 1949 and we are the most established marketing production company in the Houston area.  Family owned, and second generation run; we have an excellent reputation for delivering.  Marketing production includes List Compilation and Acquisition, Printing, Direct Mail, Websites, Social Media, and Video Marketing.  We even offer classes; Marketing for Local Business Seminar Series.  These award winning series sell out every time, click here for more details.

*from Christianity Today; “10 Surprises of the Unchurched”

 

Special Thank Yous

A very special Thank You to everyone who helped us raise money for Team Run for Rama. Our goal was to raise $1,500 and have at least 10 people walk/run in the MD Anderson’s Sprint for Life 5K in May.
Thanks to you, we surpassed both of our goals. We raised over $5,000 and had over 30 people (from all over the country, including Alaska) not only participate, but complete the 5K course. Many were first time racers.
It was a fantastic experience and for a wonderful cause. We came together in memory of our Rama Moore who lost her battle with Ovarian Cancer last year. Thank you again for your support.

In Memory of Walter Barnes

A very special thank you to our extended family for the outpouring of condolences and for sharing so many sweet memories after the passing of our Walter Barnes, at age 70, in July.
Walter was recruited to BEB back in August of 1981 by our founder, Bob Royall. Walter was known for his mechanical talent and extensive knowledge of the USPS rules and regulations. It has been said that Walter could listen to the sound of a machine and know what was wrong with it; and his expertise with all things postal earned him the nickname “Mail Guru” as he was considered a Houston Postal Industry Leader. Our BEB family mourn the loss of Walter and we miss him every day. Rest in peace, Walt.

Bragging Rights

Thanks to our many clients and partners that allow us to be a part of their marketing world, we had a very good year.  Check out some of the awards we were honored to received over the past 12-months.

AMCP dotCOMM Award | August 2017 for 2016 BEB Holiday Video

AVA Digital Awards | February 2018 for Sienna Stables video, Meet Miracle

ALL STAR EMAIL AWARD | March 2018 for Email Marketing

Houston BBB | May 2018 Awards for Excellence – Winner of Distinction

 

PIGC Graphic Excellence Award | Best of Digital Calendars for 2018 BEB Interactive Calendar

 

Transform Mail into Multi-Channel

NONPROFITS, MAKE YOUR MULTI-CHANNEL MAIL CAMPAIGNS YIELD BETTER RESULTS.

PROMOTE YOUR DIRECT MAIL MESSAGE ACROSS MULTIPLE PLATFORMS

Be sure to use your direct mail campaign message and art to its full advantage.  Use different segments of your letter and/or brochure to create multiple social media posts.  Also, create a blog on your website using the content of your appeal and reuse the graphics from your printed materials to help tell the digital story.  Lastly, every time you post or blog, be sure to include a link to allow your audience to donate.

MAKE ONLINE GIVING SIMPLE AND EASY

It is essential to make certain that your audience can quickly and easily give money.  If potential donors are required to click through several pages or give a lot of personal information, you will lose a large portion of traffic.  Also, keep in mind that 51% of all website visits today are from a mobile device.  Make sure that your online donation process is accommodating to mobile users.

 

TELL PEOPLE HOW DONATIONS WILL BE USED

Use specific dollar amounts to tell people how their funds will benefit your cause.  For example, “$100 can feed 4 students lunch at school for 4 weeks.”  Quantify how previous amounts have been used to impact donation value.  “Last year we raised $250,000 and build two facilities that housed over 100 children for an entire year.”  Make sure your messages are emotional and heart-felt.  This helps to create loyal donors and expands your donor base.

KEEP YOUR DONOR BASE CURRENT

Donor renewal mail yields a 3.7% response rate.  Make sure that you take the time to keep your donor base current.  Have your list “scrubbed” to ensure maximum delivery and to prevent unintentionally alienating champions of the cause.  Scrubbing includes but is not limited to; NCOA (National Change of Address) updates, de-duplication by names and addresses, as well as an update using the deceased persons file.

 

Using these simple tips can help to create a successful direct marketing campaign and help give you a great start to the new year.

 

ONLY PAPER CAN QUALIFY AS MARKETING MAIL?

The USPS wants to restrict Standard Mail (now known as Marketing Mail) content to paper based only.  All other items would become parcels.  They list three reasons for the proposed change:

  1. Service Level Retention
  2. Move fulfillment of merchandise out of the Marketing Mail Environment
  3. Reduce automation operational inefficiencies

Nonprofits would be severely impacted by the content restriction and The Alliance of Nonprofit Mailers were quick to respond to the notice.  They countered by stating the proposal is a classification change and the USPS cannot legally make such changes without the authorization of the Governors and the approval of the Commission.

It would seem that the USPS must now decide to either reconsider the proposal or prepare for a legal battle.