Today our Marketing for Small Business Summer Seminar Series completely SOLD OUT! This is our 4th series in a row to fill to capacity, and we are so excited. Can’t wait to meet the many exciting businesses and entrepreneurs attending. The classes are always interactive and a hotbed for learning.
Our next scheduled series is Marketing for Small Business, The Basics to be scheduled in January 2018.
Check out this great article by SMART BUSINESS by Gary Mulloy, CEO of Money Mailer.
Check out this great article by adotas
Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age.
For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing world has shifted away from this seemingly outdated medium.
If your digital marketing team falls into the “snail mail is dead” school of thought, consider this: Direct mail is quietly becoming a top-performing digital ROI driver for old and young audiences alike. Read more…
Another great article by Sally Herships published by MARKETPLACE
The mailbox has gotten to be a pretty lonely place. But a growing group of marketers is discovering that all that room means it’s a great spot to get consumers’ attention. After all, email can get labeled as spam. Online ads can get hit with blockers and marketers need permission to text consumers.
“The one avenue that’s still open is postal mail,” said Neil O’Keefe, senior vice president of customer relationship management and content with read more…
Have you scanned your July QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
Check out this great article by Craig Simpson, Owner of Simpson Direct published by Entrepreneur.
With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities…read more
Check out this interesting article published by The Nonprofit Times.
“There isn’t enough reverence for the written word these days,” is a refrain shared among college professors, newspaper editors, coffee-shop poets, and direct marketers for nonprofit organizations. In the latter’s case, however, the numbers don’t quite back up the cry.
In fact, donors say that they are slightly more likely to read a piece of direct mail from an organization (37 percent) than an email (35 percent). About a quarter (28 percent) are not more likely to read one over the other. read more here
Congratulations to our Kathy N. Hall as she is the newest Co-Chair of the Houston Postal Customer Council. Pictured above with current Houston Postmaster and HPCC Co-Chair Chenise LaDoux with Steve “Mail Coach” Fowler of Thomas PrintWorks and former HPCC Co-Chair.
The HPCC was organized in 1953 to provide a forum for communication with and cooperation between users of the mail and the U. S. Postal Service. Its mission to promote local cooperation and support and to foster a close working relationship between the US Postal Service and all businesses that use the US Postal Service to communicate and interact with their customers makes the organization an essential part of our business.
HPCC also shares information and facilitates the exchange of ideas about new and existing Postal Service products, programs, services and procedures that affect all businesses that use the mail; and help industry members and their organizations grow and develop professionally through focused education programs.
A national program, PCCs are postal sponsored organizations. HPCC membership consists of both Postal Service employees and representatives of the mailing industry. Membership is open to all business mailers who use the services of the Postal Service within the sponsoring Postal Service Manager’s geographic area. Any company presenting mail in the Houston District may belong to the organization including commercial mailers, organizations, service bureaus, individuals, etc., within the geographic area of responsibility of the Houston District.
The Executive Board of the Houston Postal Customer Council shall serve as a steering committee for the Houston Postal Customer Council and shall be representative of customers dedicated toward meeting the objectives of the Houston Postal Customer Council By-Laws meeting at least once every month.
Executive Board Officers are elected for a two-year term. Kathy is also an active member on the education committee.
Congratulations Kathy!
Have you scanned your June QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
According to Denny Hatch (Direct Mail Expert); below is a list of the most evocative words in the English language:
NEW, YOU, SAVE, DISCOVERY
MONEY, FREE, LOVE, SAFETY
GUARANTEE, HEALTH, RESULTS
PROVEN
You have approximately 5-seconds to convince a person to read your mail piece. No matter which key copy driver you choose, you still need to put that message into the words that will make your customers want to read your mail piece. Use these 3 important tips (from Pat Friesen – award winning copywriter) to make your direct mail speak to your customers.
Short Words: 75-80% of your words should be five characters or less.
Short Sentences: Sentences should be one-and-a-half lines or less.
Short Paragraphs: Paragraphs should rarely exceed 6 lines.
Use these basic direct marketing practices and watch your direct mail campaigns come to life!
