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Category Archives: Blog With BEB
BEB WINS dotCOMM GOLD
dotCOMM Awards announced winners for the 2017 international awards competition honoring excellence in web creativity and digital communication. BEB was awarded a GOLD dotCOMM for our Holiday Social Media Video! Check out this multi-award winning video here.
dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns.
There were over 2,200 entries from throughout the United States, Canada and 13 other countries in the 2017 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, PR firms, production companies and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
We are thrilled to have been given such a prestigious honor!
August QR CODE
Be sure to scan your QR Code in your BEB Calendar this month, there’s a super cool video about the total eclipse of the sun! Check it out here!
Summer Classes SOLD OUT
Today our Marketing for Small Business Summer Seminar Series completely SOLD OUT! This is our 4th series in a row to fill to capacity, and we are so excited. Can’t wait to meet the many exciting businesses and entrepreneurs attending. The classes are always interactive and a hotbed for learning.
Our next scheduled series is Marketing for Small Business, The Basics to be scheduled in January 2018.
Money Mailer’s Gary Mulloy on Direct Mail & Digital
Check out this great article by SMART BUSINESS by Gary Mulloy, CEO of Money Mailer.
Direct Mail Isn’t Dead
Check out this great article by adotas
Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age.
For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing world has shifted away from this seemingly outdated medium.
If your digital marketing team falls into the “snail mail is dead” school of thought, consider this: Direct mail is quietly becoming a top-performing digital ROI driver for old and young audiences alike. Read more…
Cool Again? Paper Coupons
Another great article by Sally Herships published by MARKETPLACE
The mailbox has gotten to be a pretty lonely place. But a growing group of marketers is discovering that all that room means it’s a great spot to get consumers’ attention. After all, email can get labeled as spam. Online ads can get hit with blockers and marketers need permission to text consumers.
“The one avenue that’s still open is postal mail,” said Neil O’Keefe, senior vice president of customer relationship management and content with read more…
July 2017 QR Code
Have you scanned your July QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
Going Green with Direct Mail
Check out this great article by Craig Simpson, Owner of Simpson Direct published by Entrepreneur.
With growing awareness of environmental issues, and so much interest in businesses “going green” these days, the mailing industry has responded with a number of interesting alternatives and guidelines that cover every aspect of your mailing activities…read more
Donors Respond to Direct Mail
Check out this interesting article published by The Nonprofit Times.
“There isn’t enough reverence for the written word these days,” is a refrain shared among college professors, newspaper editors, coffee-shop poets, and direct marketers for nonprofit organizations. In the latter’s case, however, the numbers don’t quite back up the cry.
In fact, donors say that they are slightly more likely to read a piece of direct mail from an organization (37 percent) than an email (35 percent). About a quarter (28 percent) are not more likely to read one over the other. read more here