90-days ago, BEB-Business Extension Bureau was asked to manage a local industry trade association’s e-mail and social media marketing. We’re excited to see the progress made in just a few months!
Open rates have increased by 6.1%. Bounce rates have decreased by 1% (2% under the industry average) and Opt-Outs dropped by 0.1%. This chart shows the industry average rates (blue), the trade association’s first quarter activity (red) and activity since we were asked to manage the program (green). Tracking results enables us to make any necessary adjustments and keeps focus on the end goals of marketing. If you’re not using e-mail marketing in your current suite of marketing, you’re missing out on a powerful, inexpensive and very informative tool.
Check out our “How To: E-mail” classes in August and September.