Tag Archives: trade association

Informative and Measurable Marketing Tools – Email Blast Results

90-days ago, BEB-Business Extension Bureau was asked to manage a local industry trade association’s e-mail and social media marketing.  We’re excited to see the progress made in just a few months!

EMAIL BLAST 2014-07 PIGC

 

Open rates have increased by 6.1%.  Bounce rates have decreased by 1% (2% under the industry average) and Opt-Outs dropped by 0.1%.  This chart shows the industry average rates (blue), the trade association’s first quarter activity (red) and activity since we were asked to manage the program (green).  Tracking results enables us to make any necessary adjustments and keeps focus on the end goals of marketing.  If you’re not using e-mail marketing in your current suite of marketing, you’re missing out on a powerful, inexpensive and very informative tool.

Check out our “How To:  E-mail” classes in August and September.

2014 Graphic Excellence Honor

2014 GEA IN APPRECIATION AWARDCongratulations to our Vice President of Marketing, Joy Zehrbach, for receiving a Graphic Excellence Award of Appreciation yesterday!  The honor was bestowed by the Printing Industries of the Gulf Coast, a chapter of the national trade association known as PIA (Printing Industries of America).

The award was presented for our contributions to the Association and for Joy’s co-hosting this year’s Graphic Excellence Award ceremony.

Congratulations, Mrs. Zerbach – you are awesome!