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Tag Archives: Texas
Websites for Small Business
In order to compete in today’s market, you must have an online presence. If your established business does not have a website, you’re missing out on new business and clients. Your customers look to the net as a point of reference about your business. Even when someone gives you a referral, people go to the web to find out more.
We can help you set up a beautiful, functional and AFFORDABLE website. Check out our video about our template websites click here or on the YouTube TV below. Don’t let another day go by without your online presence driving new business to your company. Call us today!
Fall Seminar Series
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
BEB TAKES HIGHEST HONOR
We are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award. We proudly accept this honor for our entry of our quarterly newsletter, The Bureau.
This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors. The annual contest is for creative professionals involved in the concept, writing and design of traditional and emerging media. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Click the photo above to see a video on our winning entry
The AMCP is an international organization that consists of several thousand marketing professionals. The judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories and only 15% of the entries won top honors.
We are thrilled to receive this prestigious recognition, especially from the traditional media category and for a direct mail marketing piece. Last year we received a Gold Hermes in the emerging markets category for our Twitter campaign, @BEB-Bob. Click here to see last year’s winner.
Calculating Your Return
Not only do we sell direct mail marketing, we also use it. Why? Because it works. Figuring out how well it works can sometimes be a challenge. Make sure you review the whole picture and don’t be blinded by what may seem like a light return.
We conducted a prospecting campaign targeting churches in our area. We sent two postcards over a 3 week period to the same recipients.
The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message. Use direct mail to invite your neighborhood to worship in your church.
The mailing brought 3 new clients or .56% of our universe; which seems like a very low return! That’s because it’s only part of the equation.
The campaign generated $4,450 in new business within 30 days of the first mailing. The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return. We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.
Direct mail marketing works – let it work for your business too!
2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
2015 APRIL POSTAL RATES – STANDARD & F/C RATES
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
HAPPY POSTAL CUSTOMER COUNCIL DAY!
This week is National Postal Customer Council (PCC) week! Our local chapter (HPCC) celebrated with a great event today at the Bayou City Event Center from 10am – 2pm and featured an “all star” line up of speakers, special sessions and a vendor show case.
The conference included a presentation on the USPS Incentives and Promotions for the balance of year and special guest Pritha Mehra spoke about acceptance, payment and delivery using iMB. US Postmaster General, Pat Donahoe addressed all PCC participants nationwide via satellite, and discussed the five-year USPS business plan.
The New BEBTEXAS.COM
We’ve launched our new website, bebtexas.com, and cordially invite you to take a tour!
It’s a living site that is in a constant state of renewal. In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog. There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too! Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!
Check out some of our more popular blogs below!
The Current State of the Economy
From the August edition of our bi-monthly newsletter, The Bureau
Ron Royall, President
At the start of the third quarter, I’m still uncertain about our current economic climate. Recently I saw a monthly economic index from the NFIB that showed a drop in June indicating confidence among job creators isn’t there. On the other hand, I just read an article about an analysis conducted by Bloomberg BNA that said the US economic recovery is expected to accelerate beginning in the 2nd half of 2013.
The one thing I am certain about is our commitment to you, our clients, vendors and partners. As we continue to weather this economic storm, we have seen a tremendous amount of activity and change and are honored to work for, and with, so many great companies and people.
Our extended issue of our newsletter covers a very exciting 2nd quarter for us. As one of the articles says; BEB has been “On A Roll” winning six awards from local, regional and national organizations, and for a wide variety of items such as our interactive holiday cards, twitter campaigns and our newsletter, The Bureau!
We’ve also launched our new website, bebtexas.com, and cordially invite you to take a tour. It’s a living site that is in a constant state of renewal. In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog. There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too! Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!
Other articles enclosed a summation of stats from a multi-channel marketing campaign, highlights from a meeting with the US Postmaster General Pat Donahoe, and outline of postal promotions for the remaining year and more photos showing our personal side on “The Back Wall”.
The balance of the year holds more excitement and education too. We’ll be at several industry trade shows, we have several client trips slated on the calendar and lots of industry events (including the big PICG Oktoberfest) and soon we’ll be working on our 2014 Calendar.
No matter how bumpy the economic climate is for our businesses, BEB will continue to search for new ways to better serve your needs. Thank you for your continued support and thank you for your business.
Sincerely,
Ron Royall