Tag Archives: Summer Seminar Series

Summer Classes Scheduled

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MAILING #1 - Introducting the SeriesWe are excited to announce that the 2015 Marketing for Small Business Summer Seminars have been scheduled!

Our Basics class is an update of the wildly successful series we presented last year.  The seminars cover Blogging (7/16/2015), Social Media (7/23/15), Two Mails: Direct Mail & Email (7/30/15), and Search Engine Optimization (8/6/15).

Kathy Norris HallGuest lecturer Kathy Norris-Hall of the USPS, will conduct the Direct Mail portion of the Two Mails class.  Kathy will review some new tools the postal service is using to help businesses determine the return using cross-channel marketing in conjunction with your direct mail campaigns.  She’ll also review list options, a wide scope of vehicles to mail, tracking response rates, and how to use your direct mail to drive customers to your website.

Jeremiah Mohr and John Horrell of SiteboxproBack by popular demand, our guest lecturers, Jeremiah Mohr and John Horrell of Siteboxpro will conduct the SEO (Search Engine Optimization) class.  Siteboxpro is a leader in SEO and web marketing and will teach about the process of organically improving the visibility of your website in search engine results.  They will review a breakdown of a search and show you ways to take advantage of local searches using free services such as Yelp or Google maps.

Angel Wiener of Business Extension BureauOur Angel Wiener is teaching the new and updated social media class.  Angel will review the demographics of the most popular social media platforms to help you determine which is best suited for prospecting new business.  She’ll review the basics of how to converse within each platform and how to identify results.

Also returning for another season is our Joy Zehrbach.  Joy Z is Joy Zehrbach of Business Extension Bureauconducting the Blogging and e-mail classes.  She’ll review reasons why a company should blog and how blogging keeps your website content fresh.  We discuss topics for content, where to find content and how to use back links to help your SEO.

The email classes review the minefields surrounding blasts and privacy regulations and how to study and maximize your email list.

Fall and Spring classes sold out, so if you’re interested in attending, register soon!  See what previous attendees said about our classes.

 

Marketing for Small Business Fall Seminar Series Review

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Marketing For Small Business Fall Seminar Series ReviewsThe final 2014, Marketing for Small Business Seminar Series kicks off next week with with our Blogging class on Wednesday, October 29, 2014 between 11:30 – 1:00pm.

We have compiled results from the over 48 surveys submitted by participants since the inception of this program in July; and are proud to share the results!  90% of the respondents rated the classes as Excellent, 70% attended multiple classes within the series, and  97.3% said they would recommend classes to their friends and colleagues.

Each class covers a specific topic and is focused on teaching ways that small businesses can market using leading-edge technology without “breaking the bank” or having to hire a large staff to execute the plan.  The classes (Blogging, Social Media, Two Mails: Direct Mail | e-mail, and Search Engine Optimization) are limited to a maximum of 8 people to keep interaction at a high level and allow for personalized teaching.  For details and registration on the remaining classes, click here.

Our students gave specific examples of what they thought was good about the seminars.  See below for a glance at a few highlights:

Positive Comments from Marketing For Small Business Seminar SeriesOur valued graduates let us know that they are looking for additional class offerings as well.  We are currently creating content for the most requested subjects and will offer continuing education in the first quarter of 2015.  The new curriculum will include more guest lecturers and expanded content from the our original series.  In case you missed one of the original sets or would like to recommend someone, we will continue to offer the introduction of Marketing For Small Business Series once each quarter in  2015.

Marketing For Small Business Seminar Series suggestions for additional classesWe look forward to working with more new companies and expanding our relationship with our existing clients through further education of Marketing for Small Business.

Thank you!

 

 

SEO Seminar Hits A Home Run

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Wow! Thank You!

Once again, 100% of the attendees to our Marketing for Small Business Series completed a survey, and once again, 100% rated the class EXCELLENT!

100% said they would recommend the class to a colleague or friend and 100% rated the interaction as excellent too.

So many great participants in our Series

So many great participants in our Series

Check out the responses to the question; what was good about the seminar?

• Well prepared
• The presentation
• I’m a visual learner so the slide show worked great!
• Very precise info
• Effective, easy to implement ideas
• Information Provided
• In depth education on SEO and key tips to increase rankings

Special Thanks to Jeremiah Mohr and John Horrell of Siteboxpro for guest speaking.  You guys did a fantastic job and they have agreed to guest teach for the upcoming Fall Seminars too!  Check out Siteboxpro by clicking here.

Yesterday’s meeting marked the final of the four Summer Seminar Series. Each of the four classes “sold out” and each were rated “excellent” by the attendees. We have been asked to offer the classes again; and we listened!

Lively interaction was a highlight of the series. Here's our Ro Royall talking about social media

Lively interaction was a highlight of the series. Here’s our Ro Royall talking about social media

Classes will resume in the fall, the first on Blogging will commence September 30th. We’ll keep you apprised of dates and times for all four classes in the coming week.

Participants asked us to offer further education classes as well. We will construct additional, more in depth classes using the theme of “How To:” (How to Tweet, How to write a blog, etc.) and anticipate execution of the curriculum in the 4th quarter of this year. Again, we’ll keep you posted.

In the meantime, thank you, to all of the wonderful participants and amazing companies for participating in our inaugural Summer Seminar Series and Happy Marketing!

 

BEB Social Media Class Gets A Big Thumbs UP

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Social Media Comments GraphicWe are (so) excited about the comments received from our (awesome) participants attending our Small Business, Summer Seminar Series.

Today’s session, the 2nd of 4, was an overview of social media. We researched profiles of the users of several platforms such as Twitter, Facebook, and LinkedIn. We reviewed unique applications such as hashtags, likes, and shares. And of course we covered ways to measure via Followers, impressions and reaches.

Our students were lively, engaged and represented so many different industries and services! Thanks to everyone for making today such a fantastic exchange!

We’ve created the graphic above to share some the comments received from surveys submitted from today’s class!  We look forward to seeing you (including the 90% that are continuing on) at next week’s class on “Two Mails”. Direct Mail and e-mail. Thank you again for your participation and contribution.  The balance of our Summer Seminar Series has SOLD OUT!

lets get social

Blogging Seminar a Smashing Success

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BEB had a great kick off to our 4-part Summer Seminar Series yesterday! Our first class on Blogging sold out!

SEE WHAT PEOPLE ARE SAYING ABOUT - BLOGGING

*Quotes taken directly from participant survey of class

71% of our participants completed a survey and 100% rated the class Excellent. Thank you! The class was received so well that we reached capacity for our Summer Seminar on Social Media!

FALL SEMINAR SERIES LOGO 2

If you’re interested in attending our next blogging class, it’s on Wednesday, October 29th.  Click here for details and registration.

 

 

 

Fall Seminar Series

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Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

blog button 2Blogging |

Tue, September 30, 2014      11:30-1:00pm  REGISTER HERE

Wed, October 29, 2014          11:30-1:00pm  REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

BUTTON SOCIAL MEDIASocial Media|

Tue, October 7, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 5, 2014       11:30-1:00pm  REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

BUTTON DIRECT AND EMAILThe Two Mails – Direct Mail & e-mail |

Tue, October 14, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 12, 2014       11:30-1:00pm  REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

BUTTON SEOSearch Engine Optimization |

Tue, October 21, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.