Direct mail garners much higher response rates than digital channels. Successful direct mail campaigns don’t always have to be large volume. When creating your marketing budget, don’t overlook small, very targeted mail campaigns to implement throughout the year based on client behavior data. We call this Trigger Direct Mail.
Trigger Direct Mail integrates multi-channel marketing strategies, using data collected online to engage customers offline. It’s easy to send off an email, but that doesn’t mean you always should. Direct mail will never land in someone’s spam folder and recipients don’t opt out.
Direct mail has a significant emotional impact that email doesn’t and results in a stronger recall of your messaging. Make an incredibly personal and positive impression by sending a thank you note, or an introductory letter of your staff after obtaining new business. Pictures and words on a printed piece of paper are very powerful.
When consumers visit your website and leave without completing a purchase, chances are that
you have a drip campaign that includes a series of emails to entice them to come back. We know that email automation has a strong impact at recovering abandoned sales. Statistics show that almost 50% of cart abandonment emails are opened.
This is another great time to add direct mail. Send a postcard with an offer, or mail a small brochure showing a variety of products to entice your buyers back.
Marketing trends show that Millennials expect engagement from brands and
personalization in the printed form is the perfect way to touch your audience.