7% of attendees respond to an e-mail request

2013-04-03 email last callAs we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate.  We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared.  This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.

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