We’re compiling date from our marketing efforts to drive attendance to an industry association annual conference held in April. The campaign included direct mail, e-mail, social media and networking. The first group of data we are gathering is the e-mail returns. This e-mail was sent 60-days prior to the event and focused on the golf tournament and offered links to the other aspects of the conference. We achieved a 27.3% Open Rate, 16.3% click rate, 0.4% opt out and registered 6 people within 24-hours of it being sent.
As we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate. We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared. This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.
We are pleased and proud to bring home two Graphic Excellence awards this year! Last night the Printing Industries of the Gulf Coast hosted their annual gala to honor the best of the best in Houston and surrounding areas printing world. Printers and marketers gathered at the Hilton-Greenway to celebrate this year’s winners!
BEB picked up two awards! The first; an Award of Merit for our digital and interactive 2012 Holiday card and the second is a Graphic Excellence Award for our bi-monthly newsletter, The Bureau! It was a packed house at the event last night and a good time was had by all!
Angel Wiener and Joy Zerbach attended the awards gala.
Over 200 people attended this prestigious annual event hosted by the PICG
The Houston Business Journal published the 2013 Largest Printing Companies List on Friday, ranking BEB-Business Extension Bureau in the top 20! The prestigious list ranks Houston’s printers based on number of employees, types of presses and diversity of service offerings. BEB ranked #16 based on size, #14 based on presses and #1 based on years of operations!
Some of the ladies of BEB will attend the upcoming Printing Industries of the Gulf Coast (also known as the PIGC) 2013 Women in Print Luncheon on March 5th at the Tasting Room.
We will join other women in the graphics, creative and marketing industry for a luncheon to meet, greet and get to know others in the Houston graphics community. Highlighted topics are emerging markets within the printing and mailing industry.
Each year the executive team of BEB-Business Extension Bureau gather in Houston, Texas to plan and strategize for the future. We examine where the marketplace is going five-years out, review technology changes that impact our business and conduct a client review to determine how we can better serve our existing client and where to find new business.
Plans to add a digital press in the first quarter, expansion and upgrade of our 15,000 sq ft facility and enhancing direct mail with social media and online interaction were hot topics. The year’s summit was very informative and we look forward to the coming year as we find better ways to serve our clients by planning for the future.
2012 was a great year for Business Extension Bureau. We had a lot of change and continued with some great long-standing traditions! Our marketing department put together a video to share with you! We hope you enjoy. Click on the link below!