The holidays are over, and things are quieting down a little. It is time for you review your efforts and determine if it worked. We suggest that you block out 3-5 hours for just one day so you can really see the results. Study and do the math.

• Was the time and money spent worth the results?
• Did your sales exceed your original plan?
• Study your website traffic compared to sales and when your marketing steps were executed.

For example, we find that after a direct mail campaign has delivered, almost 100% of the time, website traffic for that business increases by double digits. Study to see if your store sales also increased during those accelerated periods.

Review sales compared to your social paid advertisements and your organic posts. Taking the uninterrupted time to research and study your results will guide you through your next quarterly marketing strategy. You will know exactly where you need to reduce and/or increase your marketing dollars and time.

Now it’s time to schedule the implementation of your strategy.  This allows you to maintain consistency with your audiences and it is vital to the success of your plan. This is where you can delegate and integrate your staff, agency, printer/mailer, or family and friends.

Keep your schedule in a place where everyone involved can see it and try to stay on schedule.