It seems to us that the sense of humor index is rising higher and higher. There have been some super funny Memes, Tik-Toks and social posts circulating and no topic is off-limits! Politicians, parasites, and pontiffs are all joining in the laughter. Share something funny with someone today!
#itsgoingtobealright
There simply isn’t a good reason for anybody to go without adult beverages in the Houston metropolitan area right now. Great restaurants are making it easy to enjoy your favorite libations even in this social distancing environment. Spec’s Wines, Spirits & Finer Foods, Total Wine & More (Sugar Land, TX) , and other great companies will deliver your favorite wine to your door or offer curbside pick up!
#itsgoingtobealright
Let’s be honest. They don’t know what to do with you being home all of the time. Our dogs couldn’t be happier. Our cats, well – not so much. No matter what kind of pet or pets you have, they are curious and lovable and certainly help to lighten the load.
#itsgoingtobealright
#itsgoingtobealright
The entire nation has become (very) appreciative of so many professions. The people who supply us with services every day are comprised of amazing individuals.
THANK YOU for all that you do!
#itsgoingtobealright
If you live (or have ever lived) in Texas, you know that H-E-B is a FANTASTIC store. You would also know that they sell handmade in the store, pico de gallo that tastes FANTASTIC. This Texas staple is normally sold in 4oz or 8oz sizes. Ever since this craziness began, H-E-B is offering pico in 14oz servings! Yup, that’s one way we know that everything is going to be alright. #itsgoingtobealright
Despite all of the bad news, poor economic indicators, and general concern for what is to come, we are seeing some pretty amazing and positive things. We know that, no matter what; things will be alright. As a result, we decided to take the next week or so to share our Top 10 reasons that we know everything is going to be alright!
We hope you enjoy, and we welcome your input and suggestions!
#itsgoingtobealright
The first quarter of 2018 has been a wild ride. The S&P 500 Index looks like a Swiss mountain range with dramatic ups and downs, and the US Postal Service is focused on some pretty exciting
programs that could give a lift to direct mail marketing. However, at the same time, the USPS is also considering implementing a new rate increase structure that threatens the very livelihood of the industry. It is as nerve racking as a super fast roller coaster, and makes for exciting times. Especially because our client base is using direct mail more today than they did 5-years ago. We continue to see increases in print and mail, and our digital media clients have started to experiment with smaller, very targeted and personalized mailings and getting excellent returns.
A large portion of this issue of The Bureau is dedicated to bringing you up to speed with the latest happenings in Washington surrounding postal topics. We will define informed Delivery and introduce you to the interactive campaigns available. We will outline Geo Framing, a cutting edge technology that tracks latitude and longitude from electronic devices and we will highlight IOT, The Internet of Things.
We have included a schedule of our award winning Marketing for Local Business classes for the balance of 2018. We have several guest lecturers this year and our previous four series have sold out. We update content prior to each class to keep it fresh and relevant and as a result, I’ve noticed that several of our past graduates have attended classes on multiple occasions.
We are working on an educational series that is dedicated specifically to nonprofits; if you or 
your staff have an interest, please let us know as we can bring the seminar to you as well. Click here for more information.
We are joining MD Anderson’s Sprint for Life 5K on May 5, 2018 as we are walking to honor the memory of our beloved Rama Moore who fought and lost a valiant battle with ovarian cancer this past Christmas. We are trying to raise $1,500 and every dollar counts. If you would like to donate please go to runforrama.com. Employees and their families from every department within the company will be there. It will be a great time and is supporting an excellent cause.
We hope that you find the content of this newsletter informative and helpful, and if you have questions about anything contained within, please don’t hesitate to contact us.
Thank you for your business and partnership.
Ron Royall, President
We’re busting 5 Content Marketing Myths!
Never sacrifice quality for quantity. Instead of pushing out content for the sake of doing it, take the time to understand your audience, research how they consume content and develop a plan. Spend time creating a few pieces of quality content.
Learn to repurpose. For example, you can break up a white paper into several blog posts and social media updates, or reimagine an infographic as a short video. The possibilities are endless.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
We had a great class with the fine people of St Paul’s Episcopal Church and the Episcopal Diocese of Texas today! St Paul’s has new leadership and and they want to make a positive impact on their community. We created a two-day Marketing for Small Business class, geared specifically to their needs. We covered blogging, email marketing, direct mail and social media. We also reviewed how using multi-channels to market can radically increase your Search Engine Optimization.
What a great group of people and a fantastic organization. Thanks for making this class so productive and fun! Check out their new website here!