Tag Archives: direct mail marketing

USPS Files Market Dominant Price Change

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Blog with BEB 2015-01-15 USPS Postal Rate Increase RequestToday the U.S. Postal Service filed a request with the PRC (Postal Regulatory Commission) for a rate adjustment (1.966%) based on the CPI (Consumer Price Index). The request for increase applies to only “market-dominant products”, which includes Standard Mail, the primary postage used by marketers.
The USPS has requested that the increase take effect on April 26 and estimates that it will generate an additional $900 million on an annualized basis. The USPS estimates that an additional $400 million will be contributed to the fiscal year 2015, if the PRC agrees to meet the proposed implementation date.
The case also includes a separate pricing structure for Standard Mail run through the FSS (Flats Sequencing System). The request removes FSS pricing for carrier route, high density, or high density plus categories. Instead, a five-digit carrier route pallet rate will be created. An estimated 2.465% rate increase is predicted for Standard Flats.
Forever stamps will remain unchanged (49 cents), International letters will increase to $1.20 (a 5 cent increase), and postcard rates increase to 35 cents (a 1 cent rate hike).
We will keep you abreast of the outcome of this filing as it becomes available.

New Congress Against 5-Day Delivery

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PostalReporter.com published a great blog with details about H.Res. 12, calling for the USPS to do what is needed to continue delivering mail 6-days a week.  Check out the blog and more details on the Resolution by clicking here.

Marketing for Small Business Fall Seminar Series Review

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Marketing For Small Business Fall Seminar Series ReviewsThe final 2014, Marketing for Small Business Seminar Series kicks off next week with with our Blogging class on Wednesday, October 29, 2014 between 11:30 – 1:00pm.

We have compiled results from the over 48 surveys submitted by participants since the inception of this program in July; and are proud to share the results!  90% of the respondents rated the classes as Excellent, 70% attended multiple classes within the series, and  97.3% said they would recommend classes to their friends and colleagues.

Each class covers a specific topic and is focused on teaching ways that small businesses can market using leading-edge technology without “breaking the bank” or having to hire a large staff to execute the plan.  The classes (Blogging, Social Media, Two Mails: Direct Mail | e-mail, and Search Engine Optimization) are limited to a maximum of 8 people to keep interaction at a high level and allow for personalized teaching.  For details and registration on the remaining classes, click here.

Our students gave specific examples of what they thought was good about the seminars.  See below for a glance at a few highlights:

Positive Comments from Marketing For Small Business Seminar SeriesOur valued graduates let us know that they are looking for additional class offerings as well.  We are currently creating content for the most requested subjects and will offer continuing education in the first quarter of 2015.  The new curriculum will include more guest lecturers and expanded content from the our original series.  In case you missed one of the original sets or would like to recommend someone, we will continue to offer the introduction of Marketing For Small Business Series once each quarter in  2015.

Marketing For Small Business Seminar Series suggestions for additional classesWe look forward to working with more new companies and expanding our relationship with our existing clients through further education of Marketing for Small Business.

Thank you!

 

 

Two Mails Class Rated EXCELLENT By 100% of Attendees

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Two Mails Class Rated ExcellentOur Fall Seminar Series on Marketing For Small Business has been awesome!  We’ve met such great people and gotten to know some fabulous companies!  This week’s class covered, The Two Mails: Direct Mail | e-mail.  100% of the attendees submitted a survey and 100% rated the class EXCELLENT!  Thank you!  See you next week for our Search Engine Optimization class hosted by our partners at Siteboxpro.

FALL SEMINAR SERIES KICKS OFF

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FALL VIDEO BUGThis summer we conducted, four, one-hour seminars that focused on marketing your business.  Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”.  We were asked to offer the classes again, and we listened!

Classes are limited to 8 people to allow for lively interaction and more personalized learning.  Cost is only $20/per person, per session or $75/per person for all four classes.  Lunch is included.  Click here for details and registration.

BLOGGING CLASS BUTTONNEXT CLASS: Tuesday, September 30th

SOCIAL MEDIA BUTTONNEXT CLASS: Tuesday, October 7th

DIRECT MAIL - EMAIL BUTTONNEXT CLASS: Tuesday, October 14th

SEO BUTTONNEXT CLASS: Tuesday, October 21st

SEO Seminar Hits A Home Run

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Wow! Thank You!

Once again, 100% of the attendees to our Marketing for Small Business Series completed a survey, and once again, 100% rated the class EXCELLENT!

100% said they would recommend the class to a colleague or friend and 100% rated the interaction as excellent too.

So many great participants in our Series

So many great participants in our Series

Check out the responses to the question; what was good about the seminar?

• Well prepared
• The presentation
• I’m a visual learner so the slide show worked great!
• Very precise info
• Effective, easy to implement ideas
• Information Provided
• In depth education on SEO and key tips to increase rankings

Special Thanks to Jeremiah Mohr and John Horrell of Siteboxpro for guest speaking.  You guys did a fantastic job and they have agreed to guest teach for the upcoming Fall Seminars too!  Check out Siteboxpro by clicking here.

Yesterday’s meeting marked the final of the four Summer Seminar Series. Each of the four classes “sold out” and each were rated “excellent” by the attendees. We have been asked to offer the classes again; and we listened!

Lively interaction was a highlight of the series. Here's our Ro Royall talking about social media

Lively interaction was a highlight of the series. Here’s our Ro Royall talking about social media

Classes will resume in the fall, the first on Blogging will commence September 30th. We’ll keep you apprised of dates and times for all four classes in the coming week.

Participants asked us to offer further education classes as well. We will construct additional, more in depth classes using the theme of “How To:” (How to Tweet, How to write a blog, etc.) and anticipate execution of the curriculum in the 4th quarter of this year. Again, we’ll keep you posted.

In the meantime, thank you, to all of the wonderful participants and amazing companies for participating in our inaugural Summer Seminar Series and Happy Marketing!