Today we finished our ROI analysis of our publication called The Bureau. The Bureau was launched in September of 2012 and serves as a center point for information on direct marketing and the happenings within our 64-year old company.
Our maiden issue asked and answered the question; “What IS multi-channel marketing?'” Other issues announced upgrades and expansion going on within our plant, introduced readers to our YouTube page, outlined FSM (Folded Self-Mailer_ regulation changes in a simple fashion, educated on Augmented Reality (AR) and shares some case studies from our marketing campaigns. Two of our newsletters included rate-cards for easy reference of the new postal rates that took effect in January and all included an interactive element connecting us to our client and enabling us to track results.
We were able to directly connect an additional $20K in new business to our newsletter through the articles covering our existing or new services, inquiries pertaining to specific topics included in the publication or the acquisition of new clients by incorporating prospects into our Bureau marketing plan.
Direct mail is (still) mighty and is a powerhouse to drive business online.
BEB-Business Extension Bureau conducts a seminar to make USPS Postal Rates and Regulations EASY TO UNDERSTAND!! Several of our clients have already been through our 30-minute class! We have reviewed the new rates and regulations with several of our clients’ in-house graphic artists, procurement staff and marketing associates.
As you understand the changes better, you will also understand the effects those changes have on your postal rates.
We will discuss the new regulations surrounding FSM – Folded Self-Mailers, teach you how to estimate postage quickly for budgeting and review the latest happenings in Washington as it pertains to Postal Reform.
We’ll be happy to come to your location, set up a meeting at our facility – located in the Museum District of Houston – or conduct an online webinar. We’ll create a seminar suited for you and your staff. Contact us to set up a POSTAL 101 class today!